4 Strategic Planning to HR so all from HR Prospective Student’s Name

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Strategic Planning to HR so all from HR Prospective
Student’s Name
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Institution Affiliation
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Strategic Planning to HR so all from HR Prospective
QUESTION 6
Some of the job roles that contribute to service delivery at TransLink cut across all services. Customer care and experience personnel, Procurement officers, Safety and Security Officer, and Human Resources officers contribute to service delivery at the Seabus (TransLink, 2020). These roles also contribute the SeaBus, HandyDart, and West Coast Express and Transit Police service units;
Customer care and experience personnel-Customer service experience is the overall experience and perception of a customer in terms of the interaction with the organization’s support, sales, and service teams (Morgan, 2018). The customer care and experienced agents at the Bus, SkyTrain, SeaBus, HandyDART, West Coast Express and Transit Police improve service quality and frequency, such as snow plan enhancements in the case of SkyTrain’s. They interact with customers through calls, email correspondence, live chats, and feedback to online inquiries and complaints from customers (TransLink, 2020).
Procurement officers- Procurement is the process of sourcing or buying goods or services, typically for business or organization’s operational purposes (Young, 2021). They evaluate suppliers and ensure the high quality and cost-efficiency of products (Betterteam, 2020). Their procurement personnel source and lease all the required third-party products, with most purchasing, has done within Canada. They also conduct global procurement practicesto ensure better quality and value for services are achieved (Morgan, 2018). This personnel utilize SAP Ariba procurement software to evaluate supplier bids globally (TransLink, 2020). With the help of procurement officers, TransLink procured $1.49+ billion worth of products in 2019 from close to 967 suppliers, whereby 62% of the suppliers were from the Lower Mainland, amounting to$734 million (49%) of the total procurement costs (TransLink, 2020). 90% of supplies originated from Canada, accounting for $1.42 billion (95%) of the total procurement costs (TransLink, 2020).
Safety and Security Officer- The safety and security officers at TransLink manage’s snow prepare initiatives during poor winter weather (Sroka, 2021). Together with the municipalities, they mitigate the effects of ice build-up on SkyTrain lines by ploughing the road to enable bus movements. In addition, HandyDART provides clients with safe access during snowy conditions (TransLink, 2020).
Human resource personnel- Human resource officers provide recruitment support and advice to managers and employees within the TransLink enterprise, assisting them to hire the best candidate for each open position and supporting the employees in career development. (TransLink, 2020). They also organize community outreach programs and job fairs to attract candidates and promote TransLink enterprise careers (Young, 2021). They also ensure that TransLink maintains a respectful workplace policy.
QUESTION 7
The public transportation industry in Canada is in the form of passenger transit systems such as subway tracks, light rail, train cars, subways, and streetcars, which operate in fixed routes and schedules (IBISWorld, n.d.).Montreal Transit Corporation, Toronto Transit Commission, and Trans-Link dominate this market. Public transportation services are costly in infrastructure and vehicle outlays, hence the reliance on government subsidies (Drouin, 2021). Besides, the industry is currently impacted by the global COVID-19 pandemic, whereby shelter-in-place and self-isolation orders reduce the passenger traffic as many people work from home (Morgan, 2018). For instance, the transportation industry’s gross domestic product was reduced by 20.4% compared to other sectors, which decreased by 5.2% due to reduce passenger services during the coronavirus pandemic (Xenakis, 2021). As a result, the industry is likely to suffer from low operating surplus and demand, leading to low revenue (McGowan, 2021).
Passenger trypsin urban transit in Canada between 2005-2020
Once the pandemic is contained, fare-generated revenue is expected to increase from the current market size of $17billion (Lam, 2021). In addition, continuous population growth in Canada’s towns is expected to improve the overall customer base over the next three. Moreover, with the current employment of 63,893, wages and revenue are projected to increase in line with each other, with an industry profit margin remaining stable.
Unfortunately, public transportation accounts for 28% of Canada’s greenhouse gas, above the global rate of 23% (Prairie Climate Centre, n.d.). As a result, the Canadian government has made a funded initiative informed by accessibility, environmental, health and socio-economic concerns (Natural Resources Canada, 2009).
Trans-Link is aligned to the market research through its environmental strategy objectives where they aim to provide a safe, secure, green, innovative, and integrated transportation system that enhances its growth and provides a safer and cleaner environment to the passengers (El-Diraby et al., 2019). Trans-Link tracks Criteria Air Contaminants, replacing the older version of diesel buses with compressed natural gas buses and cleaner diesel-electric versions. Another alignment is in cost reduction and efficiency objectives (Wong, 2016). To bridge the cost of service delivery and significant reductions in revenue during the pandemic, the Canadian Government offered them relief funding totalling $644Mto help offset the losses due to the pandemic (TransLink, 2020).
The objective that is unique to Trans-Link is community outreach. Its members raised $340,000+ for the community during a United Way workplace campaign conducted in 2019 (Lieophairot et al., 2021). They have also contributed $3,500+ to Jeans Day, a fundraiser for BC Children’s Hospital Foundation (TransLink, 2021). Another unique objective is people development. It developed a Strategic People Plan and Roadmap in 2019 to assist in developing and implementing programs that aim to engage its workforce with high-level skills and qualifications.
References
Betterteam. (2020, November 24). Procurement Officer Job Description. Retrieved August 25, 2021, from Betterteam.com website: https://www.betterteam.com/procurement-officer-job-description
Drouin, N.(2021). How to lead an urban megaproject: lessons from the Canada Line. In Megaproject Leaders. Edward Elgar Publishing.
El-Diraby, T., Shalaby, A., & Hosseini, M. (2019). Linking social, semantic and sentiment analyses to support modelling transit customers’ satisfaction: towards formal study of opinion dynamics. Sustainable Cities and Society, 49, 101578.
IBISWorld. (n.d.). Industry market research, reports, and statistics. Retrieved August 25, 2021, from Ibisworld.com website: https://www.ibisworld.com/canada/market-research-reports/public-transportation-industry/
Lam, D. (2021). The next stop: An analysis into the expansion of inter-regional public transportation within British Columbia’s Lower Mainland.
Lieophairot, S., Deebhijarn, S., & Sukkamart, A. (2021). Factors That Influence The Loyalty Of A Business Customer Using A Package Delivery Service In Thailand: A Conceptual Model. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(3), 133-147.
McGowan, E. (2021). Transit Agency Responses to COVID-19: A review of challenges and opportunities for continued service delivery.
Morgan, B. (2018, March 5). Customer experience vs. Customer service vs. Customer care. Forbes Magazine. Retrieved from https://www.forbes.com/sites/blakemorgan/2018/03/05/customer-experience-vs-customer-service-vs-customer-care/
Natural Resources Canada. (2009, April 21). Links between fuel consumption, climate change, our environment and health. Retrieved August 25, 2021, from Nrcan.gc.ca website: https://www.nrcan.gc.ca/energy/efficiency/communities-infrastructure/transportation/idling/4419
Prairie Climate Centre. (n.d.). Where do Canada’s greenhouse gas emissions come from? Retrieved August 25, 2021, from Prairieclimatecentre.ca website: https://prairieclimatecentre.ca/2018/03/where-do-canadas-greenhouse-gas-emissions-come-from/
Sroka, R. (2021). Mega-Events and Rapid Transit: Evaluating the Canada Line 10 Years.
TransLink. (2020). 2020 business plan operating and capital budget summary. Vancouver. file:///C:/Users/lenovo_WS/Downloads/2020_business_plan_operating_and_capital_budget.pdf.
TransLink. (2021). 2021 business plan operating and capital budget summary. Vancouver. file:///C:/Users/lenovo_WS/Downloads/2021_business_plan_operating_and_capital_budget.pdf.
Wong , J. (2016). 2016 | Annual People Report. file:///C:/Users/lenovo_WS/Downloads/TransLink-2016AnnualPeopleReport.pdf.
Xenakis, N. (2021). Humane pigeon population management using avian contraceptive OvoControl® P at TransLink SkyTrain stations in the Lower Mainland of British Columbia, Canada (Doctoral dissertation, University of British Columbia).
Young, J. (2021, May 19). Procurement. Retrieved August 25, 2021, from Investopedia.com website: https://www.investopedia.com/terms/p/procurement.asp