a. Target market or market segment in the U.S.A. (Describe the demographic,

a. Target market or market segment in the U.S.A. (Describe the demographic, geographic, and psychographic characteristics of target market or market segment based on secondary research).
b. Market offering (Justification for 4 Ps below based on secondary research findings: how it could fit into the use in the target market; any necessary adaptations).
a. product b. price c. place d. promotion
c. Competitive analysis (identify at least three key competing brands by conducting secondary research).
d. Potential implementation action plans (at least two plans).