Applied Operations Management Module Code: 5LO507 Course Work 2 Applied Operations Management

Applied Operations Management
Module Code: 5LO507
Course Work 2
Applied Operations Management – 5LO507
Contents
1. Module Leader 1
2. Key dates and details 1
3. Description of the assessment 1
4. Assessment Content 2
5. Your Assignment 4
6. Anonymous Marking 5
7. Assessment Rubric 6
8. Assessment Regulations 7
Module Leader
Key dates and details
Word count/Length:
CW 2.1 = Individual, 2-3 minutes Video Recording Presentation
CW 2.2 = Individual, written assignment of 2000words (+/- 10%)
Learning Outcomes:
1, 3
Submission Method:
Turnitin / Panopto
Description of the assessment
The purpose of an Assignment is for students to be able to demonstrate that they have successfully achieved the module Learning Outcomes
On successful completion of the module, students will be able to:
Understand the operations function as a mechanism for competitive advantage.
Recognise the need to maintain and improve operations to meet demanding quality standards and customer expectations
Understand the role of design, planning, control and improvement in the operations function, and be able to apply this knowledge to practical workplace/case study situations
Individual Assignment: Management Report on a real-world project, which provides a detailed theoretical and applied rationale/justification to support the outcomes backed up by recent scholarly books, articles, etc. This coursework will consist of two components:
CW 2.1: Individual, 2-3 minutes Video Recorded Presentation of the executive summary of your management report. An executive brief introduces the main points of an in-depth analysis / report as a short, readable, jargon-free video. It is not intended to be a substitute to developing a complete analysis (or in many cases, writing a full paper); rather it should entice a reader to look further into your analysis and result. An effective executive brief contains the following elements; the key problems, scope & objectives, explanation and possible justification of your analysis methods, main findings and conclusions (results) and crucial recommendations.
Please note: You must record your individual executive brief video presentation through Panopto recorder. You might record two or three versions of your presentation into your My Folder because of mistakes or recording problems. When you have recorded a version you want to submit, move it to the assignment folder. To do this, follow the guide (you can see the guideline in the assessment section of UDO) which explains how to download and install the app on your laptop, PC or Mac; how to record into your personal My Folder; and submit your presentation to your Module’s assignment folder.
CW 2.2: Individual, written 1500 – 1800 words assignment which will include the review and evaluation of operations function and recommendations for improvement.
Assessment Content
Overview
In Coursework 2 (CW 2) you are presented with a real-life case where you are provided with basic information about the rationale, purpose and scope of the study subject. You are expected to apply the breadth of your knowledge obtained throughout this course and conduct the online research to collect primary data to further expand your understanding of the operational aspect of the case presented. In result, you will provide a comprehensive analysis with academic underpinning and recommendations.
It is expected that you will spend a total of 30 hours on this research. This time could include, but is not limited to:
Assignment briefing
Q & A session regarding the task, with client/ tutors
Online research
Competitor analysis
Skills analysis (Skills that you have developed during this module and specifically by doing CW2)
You should structure your thoughts in a logical manner and present them professionally in a written document. Your written report should be within the range of 2000 Word limit (+/-10%). Word limit excludes Table, Figures, and charts.
Case Study: Tractonomy Robotics
Tractonomy is a robotics startup currently located in Kortrijk, Belgium and relocating soon to Ghent, Belgium (tractonomy.com). Tractonomy develops complete autonomous towing robot (ATR) solutions capable of moving materials anywhere from 100kg to 1000kg loaded on carts.  The company develop fleets of quick and efficient cart tuggers that are managed by cloud technologies for fast moving production, e-commerce and fulfillment applications. Their robots are designed for superior safety and reliability.
Watch the video on following link to learn about how the company initially was developed (https://www.youtube.com/watch?v=4ci_VgbCohc&t=9s) and review Tractonomy’s website to fully understand the scope of their business https://www.tractonomy.com/).
The core purpose of Tractonomy is to reduce costs and improve the supply chain efficiency of their customers by providing easy-to-deploy autonomous solutions.
In most warehouses, the carts with goods are moved from point A to point B by using human labour and industrial trucks. This leads to higher cost and impacts the speed. The autonomous robot is the cheapest and fastest way to transfer materials including non-conveyable.
Tractonomy’s solutions offer dramatic increases in worker productivity and a significant savings by eliminating the need for manually operated equipment like forklift and tugger-trains.  In an industry overwhelmed by the unavailability, cost and inefficiencies of people and traditional equipment like transpallets, tractors and forklifts, Tractonomy aims to make intralogistics productive and resilient, as affirmed by their customers, both current and prospective.
Tractonomy has robotics, AI and computer networking specialists who know how to combine machine and cloud intelligence to help their customers succeed with autonomous mobile robots.
Operational Aspects/Challenges:
While the company has developed itself with good knowledge and skills in technical aspects, it is seeking to expand its market share and operations in the United Kingdom To do so the company wants to explore following aspects, but are not limited to:
Understand the market’s profile of potential UK market for Tractonomy’s robotics (Market Segmentation) and which specific segment(s) should Tractonomy focus on.
Understanding the types of material movement processes within the UK warehouses, and which of those processes companies wants to automate.
Understand what approaches/methods are currently deployed in general for material movement (e.g. pallet jacks, manual labor, conveyor belts, forklifts, tractors or other forms of robotics and automation).
Understand the value the Tractonomy Robotics can provide to the operations of warehouses in the UK.
Understand what specific challenges (shortage of labour, rising labor costs, impact of Brexit, COVID-19, inflation or other economical or global trends) exist in UK warehousing sector, which can be addressed through automation
Useful Web-sites

Home


https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/automation-in-logistics-big-opportunity-bigger-uncertainty
https://www.forbes.com/sites/forbestechcouncil/2021/08/12/the-roi-of-supply-chain-automation-where-the-rubber-meets-the-road/?sh=1bd2d8c4379f

The Future of Supply Chain Automation


Your Assignment
CW 2.1: Executive Summary – Individual, 2-3 minutes Video Recording of the professional presentation of the executive summary. (20% marks)
Please provide the link for the video within the assignment document, under the heading Executive Summary.
CW 2.2: You will produce an Individual Management Report for the Managers of Tractonomy about certain key operational aspects of the company if they establish an operational base in the UK . Your focus must be on providing knowledge about the current operations of the Tractonomy and suggestions to improve some of these. Please note that this assignment is not about technical aspects of designing the robots, instead it focuses on the operational aspects of this technology in the context of warehousing/logistics. Your research should focus on UK market only (Partner institutes can adapt to their countries).
Section 1 (see below) is designed for you to provide the Managers with knowledge about how the company currently operates and its analysis. On the other hand, in Section 2 you will provide suggestions regarding how various aspects of the company can be improved and to what outcome. Your analysis and recommendations need to be underpinned by relevant ‘operations theory’ to support your arguments.
As an initial step, you are required to investigate and discuss various operational aspects of Tractonomy Robotics and Warehouse Operations. To do this, you will:
Identify and discuss what you may consider the most important (for a warehouse):
Inputs (including the transforming and transformed resources),
Transformational operation/process,
Outputs (pure products, a mixture of products and services, pure services) of the warehouse operations
Conduct the value chain analysis of warehouse operations and define the importance/impact of automation and utilisation of Tractonomy Robotics to enhance the value chain of a warehouse. (In other words, how can the Tractonomy products satisfy market needs?)
Collect primary data (complemented with secondary data) to understand following:
To understand the profile (segmentation) of potential market for Tractonomy’s within the UK
What technologies companies utilise presently in their warehouse operations and for what type of processes
Identify/validate the factors that require the integration of technology and/or autonomous robots in internal logistics (in a warehouse) processes.
The role and expectation from automation/robotics in warehouse operations (Market needs analysis and segmentation among different industries to expand market share).
Discuss the importance of layout design to integrate automation/robotics in warehouse operations, and identify potential challenges.
As part of this section, and indeed the whole assignment, you must carry out some actual research to support the ideas presented. You are required to collect primary data in a systematic way. You are encouraged to gather this information by observing and collecting data in groups*. (35% marks)
*NOTE: Group work is for data collection ONLY. Analysis, development of suggestion and writing the assignment is all individual work.
You are required to make recommendations (3 to 4) to improve the operations of Tractonomy. These recommendations could include, but are not limited to, addition of facilities in specific geographical zone(s) within the UK, approaches to expand to market share, developing potential collaborations with existing companies in the UK (if any), and other suggestions based on your analysis of primary data. One element that Tractonomy would like to explore is as to which industry(ies) they should focus on more. It is highly recommended to substantiate the recommendations with theory/frameworks where possible.
(Do not spend time writing about the things that are being done. Explore new approaches which are not covered in their existing plans.) Your recommendations should also address the challenges mentioned in the case study description. (25% marks)
Professional presentation and format – appropriate academic citations, references, etc. (10% marks)
Provide a 250 words description about your Skills Development during this module and specifically by undertaking the Course Work 2. (10% marks)
Assessment Rubric
Marking Criteria
Total
Marks
Feedback
CW 2.1: Executive Summary (Video recording)
A well developed and structured content for delivery
15
A professional presentation with good management of time (2-3 minutes)
5
CW2.2: Management Report
Task 1: As an initial step, you are required to investigate and discuss various operational aspects of Tractonomy Robotics and Warehouse Operations. To do this, you will:
Identify and discuss what you may consider the most important (for a warehouse):
Inputs (including the transforming and transformed resources),
Transformational operation/process,
Outputs (pure products, a mixture of products and services, pure services) of the warehouse operations
8
Conduct the value chain analysis of warehouse operations and define the importance/impact of automation and utilisation of Tractonomy Robotics to enhance the value chain of a warehouse. (In other words, how can the Tractonomy products satisfy market needs?)
8
Collect primary data (complemented with secondary data) to understand following:
To understand the profile (segmentation) of potential market for Tractonomy’s within the UK
What technologies companies utilise presently in their warehouse operations and for what type of processes
Identify/validate the factors that require the integration of technology and/or autonomous robots in internal logistics (in a warehouse) processes.
The role and expectation from automation/robotics in warehouse operations (Market needs analysis and segmentation among different industries to expand market share).
8
Discuss the importance of layout design to integrate automation/robotics in warehouse operations, and identify potential challenges.
7
Appropriate usage of sourced Secondary and Primary (optional) data sets: Demonstrating a skill in data analysis and use of relevant tools
4
Task 2: You are required to make recommendations to expand/improve the operations of Tractonomy in UK market
Recommendations are developed based on the gap/issues identified through analysis in previous section.
10
Demonstrating an understanding of Problem Definition and reflective analysis of research.
7
Recommendations address the challenges mentioned in the case study material.
Evidence of the evaluation of complex matters.
8
Task 3: Presentation and report format
Professionally presented and formatted as per briefing
Synthesis and presentation of key ideas
Presentation of key concepts/ideas
5
Appropriate and adequate number of Academic references and citations as per the Harvard style of referencing.
5
Task 4: Provide a 250 words description about your Skills Development during this module and specifically by undertaking the Course Work 2. (This is outside the 1500 – 1800 word limit)
10
Report Total Mark
100
7