Assessment Task 7 – Final Report and Presentation: Health Promotion Strategy Plan

Assessment Task 7 – Final Report and Presentation: Health Promotion Strategy Plan and Materials
Due Date:
A. Presentation: Monday 6th December 2021 during topic. B. 8am Wednesday 8th December, 2021.
Brief description of the task:
This assignment is in TWO parts A) an individual assignment, and B) a group assignment. It builds on the previous group assignment and requires you to provide a detailed plan for implementation of ONE of the strategies from your group assignment. Each group member must choose a different strategy (i.e. one will discuss the ‘social marketing’ strategy, one will discuss ‘education for empowerment’ and one will discuss the ‘advocacy for healthy public policy strategy’). In addition to the plan you will be required to provide some ‘strategy materials’ that could be used to support your strategy.
Details of task: The final report and presentation will include the:
Title page (see marking criteria for details)
Organisation – Logo, profile, mission (100 words max.) in A6
Table of contents – include page number for each section and list of tables and figures
Introduction: identify the priority group; provide a brief overview of the issue to be addressed and a simple outline of the overall strategies outlined in your group assignment in (A6). (400 words).
Overall project goal and objectives: List the goal, objectives, strategies and expected outcomes for your overall group project. You may wish to utilise the table you prepared for Assessment in A6.
Strategy Description and Rationale: Provide a description of your individual strategy in detail including a discussion outlining any theory or evidence supporting your strategy. Include a brief discussion of expected outcomes that will result from your strategy. (my strategy is social Marketing *****youTube**** read the ppx to understand)
Implementation plan: A table which identifies the major tasks that need to be undertaken in order to implement your strategy (in chronological order). Include the time frame for each task. In ppx
Monitoring and Evaluation plan: A table or a narrative which outlines how you will monitor and evaluate your individual strategy including process and impact indicators. In ppx
Dissemination plan: A table or narrative which outlines how and where and with which audiences you will share the project evaluation findings in ppx
Media kit-your individual media release and the group background brief I uploaded the form of Media kit
Program materials to support your strategy. I made a youtube video took about 5 myth vs truth of COVID-19
The final strategy materials could include (but are not limited to) any of:
magazine or newsletter (print or digital media),
set of print resources (posters, pamphlets, education materials),
a website, blog or online discussion/support group
a short documentary (radio or video),
feature article for news/current affairs (print)
entertainment script and/or performance (short video/ music/theatre),
art (photography, mural, graffiti, sculpture or an installation)
an advertising or social marketing campaign (print, audio and/or video)
formal letter/s and presentations to decision-makers
plan for a community event and supporting resources to be used on the day.
There is a great deal of scope for creativity in this task and ongoing feedback on your planning will be provided in tutorial workshops.
Based on your research, each student will provide a) a full report (2,000 words, 30%) and b) the group will conduct a 15 minute presentation (10%) which summarises tasks A6.
Word limit:
2,000 word report (individual) (30%); and
15 minute (group) presentation (10%)
Weighting:
40% of final grade:
2,000 word report (individual) = 30%
15 minute presentation (group) = 10%
Presentation requirements:
Report format.
Estimated return date:
Three weeks from the date of submission.
Marking Criteria:
See marking criteria sheet below.
Helpful Tips to be used for AT7:
Resource: Strategy material ideas for AT7
magazine or newsletter (print or digital media), c
set of print resources (posters, pamphlets, education materials),
a website, blog or online discussion/support group
a short documentary (radio or video),
feature article for news/current affairs (print)
entertainment script and/or performance (short video/ music/theatre),
art (photography, mural, graffiti, sculpture or an installation)
an advertising or social marketing campaign (print, audio and/or video).
Some examples that are particularly relevant for the individual objectives are:cccccc
Social marketing
a series of radio advertisements (30 seconds each approx)
a television advertisement (60 seconds approx.)
a song or musical piece to promote the campaign (recorded or live performance)
a resources pack containing pamphlet/ information booklet, stickers and posters
Note: there are numerous other ideas in the readings for this topic
Education for empowerment not my stratgy
a short video documentary about the issue or people affected by the issue (5-10mins)
a plan for an empowerment education program (highlighting the empowerment principles and activities)
a community art or photovoice program and exhibition plan (see readings)
a support group/online resource centre using social media
a poster advertising a support group
a sample cookbook (or other learning resource) that has been created by project participants
Note: there are numerous other ideas in the readings for this topic
Advocacy not my stratgy
a feature article on the issue for a newspaper or school newsletter
a mock up of an online petition
a letter to a politician or decision-maker in government or an organisation.
a website
a radio (5 mins max) or short video documentary (10 mins approx.)
Note: there are numerous other ideas in the readings for this topi
AT7 Resource: Tips for AT7
General
TEAMWORK:
Please try to get together at least once outside of class to ensure the different strategies in your program all fit together well. Plan for the AT7 presentation: all tasks are listed, people and timelines are allocated.
LEARN FROM OTHERS:
Look at the previous student AT7 REPORTS available on Blackboard or from your tutor.
LANGUAGE & TONE:
Think of this as a professional report rather than a student assignment.
Remember that this isn’t an essay; it’s a report detailing the plan for a program.
To help with getting the tone right, imagine you are writing it for a funding body in order to convince them to your project is worthy of funding and support.
PROGRAM IDENTITY:
Ensure you foreground your program’s name, logo, your slogan or some other form of ‘branding’ on all documents in the assignment.
USE AT6 FEEDBACK:
Please read carefully over the feedback provided on your AT6. Use this feedback to help you strengthen your AT7.
Introduction
‘Succinct overview of priority group, issue and range of group strategies from AT6’
Identify the issue/problem and the target group first up.
Use information from your AT2 Mission statement and organisational profile to help you. Avoid long drawn-out essay-style writing.
Definitions of key terms are OK (e.g. what is bullying?) but make them brief.
Remember to identify the three group strategies from AT6 that are used in your integrated health promotion program
Program Overview: Goal, objectives, strategies and outcomes
This section should be a snapshot of the whole program. You can use the information from the equivalent section in AT6.
Check that:
The GOAL is general and encompasses the overarching health and related goals.
OBJECTIVES are specific, measurable, time-limited etc (SMART).
Remember: You need to match EVERY objective with a strategy and brief list of components within this strategy.
The objectives must be NUMBERED.
Ensure the ‘expected changes’ as a result of each strategy are clearly stated and logically linked to objectives. You may wish to use a table like the one beneath
This is an example only. There are many different ways to present this – so if yours is good, stick with it.
Goal
Objective
Strategy
Expected outcome
(level of change)
1.
Info and Social marketing
pamphlets/posters
media ads
website
Individuals
Change in awareness, attitudes, beliefs, intention to change behaviours, attendance at program
2.
Advocacy
Media:
Radio report
Feature article
Community Action:
Public meetings
Petitions
Write to decision-makers
Personal stories
Organisations
Policy change by decision-makers in organisations and government
Community
Put pressure on decision-makers
3.
Health Ed. and Empowerment
Workshops
Training leaders
Peer leaders
Ambassadors from target group
Community action groups
Community
Working together to help each other take control and solve this problem from the ground up.
The best AT7s briefly outline what an ‘Integrated Health Promotion Plan’ actually is (using references from topics 1, 2 &3) and include some theory about why is it more effective than single strategies.
Strategy details and rationale
This section should ONLY focus on the strategy for which YOU have taken the major responsibility for development of the detailed strategy plan (Social marketing, Education for empowerment, or Advocacy).
The best ATs provide a clear subheading e.g. ‘Advocacy Strategy’.
Then provide a strategy definition, rationale for using this strategy, expected outcomes, key theory, principles and/or frameworks.
Use references. Link to the theory and frameworks in the readings & lectures. Demonstrate you haven’t just dreamed it all up off the top if your head.
Then outline the strategy components and materials.
Provide ‘full list’ of components that you would like to include in the advocacy strategy (e.g. in a table or dot point list)
Then describe in detail the ‘strategy components and final materials’ that you have actually developed for this report and what you expect them to achieve.
Here are some examples of how you might structure this section. Examples of ‘digital materials’ are suggested below but please also use the list to help you come up with your own ideas. If you’re unsure, discuss your ideas with your tutor.
Strategy 1 Social marketing (
Detailed social marketing strategy plan (using worksheets and/or other resources)
Component strategy materials: e.g. series of 3 x 30 second radio ads or a resources pack containing pamphlet/ information booklet, stickers and posters.
Expected outcome: raise awareness; change attitudes; stimulate public discussion, increase individual’s interest in seeking assistance/services (e.g. helpline).
How will it do this: reaching specific audience segments with targeted messages to influence their thinking and behaviour; help set the scene for supportive social context for EE strategy and/or Advocacy policy change strategy?
OR:
Strategy 2 Education for empowerment
Detailed education for empowerment strategy plan (using worksheets and/or other resources)
Component strategy materials: e.g. short video documentary about the issue or person affected by the issue (5mins) or a Support group/online resource centre using social media
Expected outcome: communities and their people empowered to create change.
How will it do this: trigger for discussion in workshops; raise critical consciousness; encourage participation in support groups and/or community action etc
OR:
Strategy 3: Advocacy
Detailed advocacy strategy plan (using worksheets and/or other resources)
Component materials developed: e.g. feature article for newspaper + online petition.
Expected outcome: progress toward policy change.
How will it do this: raise awareness, increase public support for policy change, stimulate public debate, more signatures on online petition, greater lobbying power etc.
Please see more information on AT7 digital materials below.
Implementation plan
‘Actions are itemised in logical order, showing sound understanding of steps required, with practical time frames’
A table is probably the best way to present this information. Make sure you include all the steps in chronological order, the time frame and the person responsible. See lecture on topic 3 for a sample table.
Monitoring and Evaluation plan
‘Clearly outlines appropriate methods to monitor and evaluate the individual strategy which includes practical and well aligned process and impact indicators’
Most students would include a table and narrative in this section but the format is up to you. The main thing is to ensure that you include both process indicators (measurement of project progress and methods along the way) and impact indicators (changes you expect to achieve) that logically align with your strategies. You also need to discuss the type of methods you will use to monitor and evaluate your strategy. A good student would back their methodology up with appropriate evidence and theory. Refer to the topic 9 tutorial for further resources.
Dissemination plan: Outline a list/table of how you will share your evaluation findings once you have implemented and evaluated your program. Outline to which stakeholder groups, in what form, how &/or where you will disseminate this information
Media kit
Review the criteria for ‘Assessment Task 4’ and the ‘checklist for a good media release’ from the topic 10 tutorial and check that your media kit complies. Remember to include a media release AND a background brief. These should be approximately 200 words each. Make sure it is newsworthy and that is related to your individual strategy. If necessary, the Media Kit can go in an Appendix.
Strategy materials: important information about audio, video and websites
Final Materials can either be included/uploaded in the
AT7 Report Appendices (same file please) or
Separate files (such as pdf, audio mp3 and video mp4 or equivalent).
Websites, social media sites or blogs can be provided via a link with password OR as a file containing all screen shots. You cannot make these publicly available (ie. an open website). Guidelines are available to help you with creating social media sites/blogs for university assignments that are limited/private or password protected. Please see Blackboard or your tutor.
If it’s helpful, use the templates (worksheets) from the relevant weeks to provide a framework for summarising the steps you have used to inform the development of your materials. Students, who use these, often put the completed template (worksheet) in an Appendix.
Microsoft Publisher. This is a great program for making pamphlets and booklets etc. These can be created in Publisher and then saved as a pdf for uploading.
Under international copyright laws, you are only permitted to use photos, music, or creative works by other people in the educational context of an assignment at PNU. You cannot make the new materials publicly available (i.e. YouTube upload; an open website).
Tables and figures
Be brief. Tables are not a ‘word sink’ for anything you can’t fit in, they are a succinct summary. They must make sense to the reader, so check your table carefully to be sure it doesn’t reveal a messy planning process.
All tables and figures should have a number and title and acknowledge the source. eg.
Table 1. Determinants of mental health for adolescent males
Adapted from Lewis and Joyce (2012)
Appendices
Appendices are a good way of staying under the word count.
They must be numbered and labelled (and listed in the Table of Contents).
AT7 Marking Criteria (Final Report)
Criteria
Weight
A
B
C
D
F
Title page
Hurdle
Title page including title of overall program, authorization (report commissioned by…), author, contributors (group members names and student IDs), date of completion, acknowledgements
Organisation (100 words max.)
Hurdle
Logo, profile, mission
Table of contents
Hurdle
List of assignment sections with page numbers. List of any figures and tables with page numbers. List of Appendices.
Introduction
5%
Succinct overview of priority group, issue and range of group strategies from AT6
Clear overview of priority group, issue and strategies
Statement of priority group, issue and strategies, but scope for greater clarity
May or may not identify priority group and/or issue and/or strategies from group assignment. May lack clarity in one or more of these.
Failure to identify priority group and/or issue and/or strategies from group assignment. Lack of clarity in all or most of these.
Goal, objectives, strategies and outcomes of overall group program
5%
Goal and objectives are all written in SMART format. Strategies and project outcomes are clearly stated and logically linked to objectives.
Accurate understanding of what goal and objectives are, but a few are not SMART. One or more strategies or project outcomes may lack clarity or logic.
Understanding shown of what goal and objectives are, is mostly correct, with some not suitable and a number needing to be more SMART. Several strategies or project outcomes lack clarity and/or logic.
Goal and objectives provided, but up to half do not show an understanding of what these are and need to be more SMART. Most strategies and/or project outcomes lack clarity and/or logic.
Poor understanding of goal and objectives. SMART criteria are not addressed. Strategies and project outcomes not mentioned or lack clarity.
Strategy description and Rationale
15%
Very clear description of strategy components and logical outcomes. Several logical reasons given to provide a rationale for strategy which are well supported with theory and /or evidence. Demonstrates in depth understanding.
Clear description of strategy components and logical outcomes. Some reasons given to provide a rationale for strategy with reasonable support from evidence and/or theory. Demonstrates good understanding
Description of strategy components and/or outcomes needs more detail, logic or clarity.
Describes some reasons for strategy but analysis lacks depth. May provide some supportive evidence and/or theory.
Strategy and/or expected outcomes are not clear to the reader. Describes one or two reasons for strategy but description may not be clear and fails to provide analysis or consider complexities.
Inadequate description of strategy. Fails to give logical reasons for strategy and fails to provide supportive theory or evidence.
Implementation Plan
10%
Actions are itemised in logical order, showing sound understanding of steps required, with practical time frames
Actions are itemised in logical order, with steps mostly complete, time frames are mostly practical
Actions are in logical order, with several steps missing, and time frames needing improvement in several places
Actions are given, but order is not consistently logical with a number of steps missing, and time frames could be improved in a number of places
Fails to provide a timeline or it is significantly lacking in detail
Monitoring and evaluation plan.
10%
Clearly outlines appropriate methods to monitor and evaluate the individual strategy which includes practical and well aligned process and impact indicators
Reasonable outline of methods to monitor and evaluate the project and indicators are mostly practical well aligned
Mentions some monitoring and evaluation methods and indicators but needs more detail, clarity, alignment and practicality
Monitoring and evaluation plan lacks clarity and/or sufficient detail. Indicators may or may not be mentioned and most are not well aligned or practical.
Fails to provide monitoring and evaluation plan and/or indicators and is significantly lacking in clarity and detail
Dissemination plan for Evaluation findings
5%
Clearly outlines a multi-faceted plan which explains how evaluation findings will be disseminated to meet the needs of different stakeholders
Outlines how evaluation findings will be disseminated and considers the needs of various stakeholders
Describes how findings will be disseminated but fails to consider needs of different stakeholders
Description of how findings will be disseminated lacks clarity and fails to consider needs of different stakeholders
Fails to outline how evaluation findings will be disseminated
Media kit-press release (200 words)
5%
Meets all criteria very well:
Catchy title, clear language, newsworthy, includes key information and appropriate quotes, provides contact details
Meets most of the criteria well
Meets some of the criteria reasonably well
Meets a few criteria but could be stronger
Fails to meet criteria
Media kit-background brief (200 words)
5%
Meets all criteria very well:
Clear language, logical flow, relevant literature
Meets most of the criteria well
Meets some of the criteria reasonably well
Meets a few criteria but could be stronger
Fails to meet criteria
Strategy materials
30%
Clearly matches the objective/s and strategy plan
Clear communication of key messages appropriate for intended audience/s
Outstanding production quality, presentation,
originality and creativity
Matches objectives and plan reasonably well.
Communicates some key messages and mostly appropriate for intended audience High production quality, presentation,
originality and creativity
Mostly matches objectives and plan
Communicates a few key messages and is somewhat appropriate for intended audience. Reasonable production quality, presentation,
originality and creativity
Partially matches objectives and plan
Could be more appropriate for intended audience
Low production quality, presentation,
originality and creativity
Materials do not match objectives and plan
Not appropriate for intended audience
Very poor production quality, presentation and lacking in
originality and creativity
Academic writing
10%
Extensive range of appropriate and reliable literature utilised. Correct use of APA 6 referencing and citation
Good range of references, from diverse sources, with minor errors in format, APA6 referencing or citation style.
Adequate range of references, most sources reliable and occasional errors in format, APA6 referencing or citation style.
Limited range of references, some sources not reliable and significant errors in format, APA6 referencing or citation style.
Very limited range of references, few reliable sources utilised, significant errors in format, APA6 referencing or citation style.
Clear structure and logical flow
Very well written, easy to read, and logical throughout
Generally very clear and logically structured
Information readable, but need better flow and logical structure
Information presented, but need significant improvements in clarity and logic
Information lacking in clarity and difficult to follow logic
Presentation, spelling and grammar
High standard of writing, with few if any errors in spelling, grammar
Generally well written, with occasional errors and difficulties in sentence construction
Passages that read well but other areas with difficult to follow expressions, grammatical and spelling errors
Some sections of clear writing and correct grammar, but significant areas with poor expression
Large sections of the essay with poor expression, incorrect spelling and incorrect grammar making it difficult for the reader to follow
TOTAL
100%
OCC413 AT7 Final Report & Presentation
OCC413 AT7 Final Report & Presentation