Assignment Guidelines 6-1 Assignment: Stakeholder Summary Report Overview Business reports often communicate

Assignment Guidelines 6-1 Assignment: Stakeholder Summary Report
Overview
Business reports often communicate an analysis of a scenario or aspect of a business in relation to a strategic goal or need. These types of reports can include the status of the organization, stakeholder summaries, market trends, and financial statements. The main goal of business reports is to help leaders in developing strategies and making decisions or recommendations for the improvement of business. Additionally, business reports may also provide analysis of potential worst-case scenarios, solutions to issues currently faced by an organization, and a review of best practices and analogous situations faced by similar organizations.
Prompt
For this assignment, you will take on the role of a business manager who is in the planning phase of building a stakeholder summary report. You need an example from an organization in the same industry to get ideas and structure your report in the best way possible. You have identified the following report as a potential model:
Estée Lauder 2020 Year in Review, Performance Highlight section https://www.elcompanies.com/en/investors/year-in-review-2020#:~:text=Infiscal2020theEste,contributionsfromitsherofranchises.&text=Clinique’sMoistureSurgesawstrong,thedynamismofbigbrands
Review the report and think about what story it tells you based on the numbers and visualizations provided. Address the following questions in your post. Make sure to use evidence to support your responses.
Content
How does the report use data?
How does it use specific contexts, terms, and figures?
Presentation
How does the overall look of the presentation appeal to readers?
How does the report meet or not meet its objective?
Guidelines for Submission
Complete the Stakeholder Summary Report in your Soomo webtext, download your completed work, and submit it in Brightspace for instructor feedback. You should write using a professional voice, and any sources should be cited according to APA style. Your assignment must be between 400 and 800 words in length.
Step 1: Review the Stakeholder Summary
View the Estée Lauder 2020 Year in Review report on the company’s website.
As you learned in the assignment scenario on the previous page, you are in the planning phase of creating a stakeholder summary report for your company, and you want to review an example of this type of report for a company within the same industry. Use the following link to review the stakeholder summary. What information does the report provide?
How does the report use text? Where does it place text on the page?
How does the report use images and combine them with text?
How does the report use data visualizations and combine them with text?
What effective ideas do you see that you might adopt for your own report?
Step 2: Analyze the Content
Begin drafting your Module Six Assignment by analyzing the content of the stakeholder summary report.
Now that you have reviewed the example stakeholder summary report, you will analyze the report’s content and use of data visualizations.
Use this writing template to analyze the content and data visualizations in the Estée Lauder stakeholder summary report.
Describe how the Estée Lauder report uses data and other information. What data is used in the report? How does it use specific terms and figures? Your response should be 100–200 words.
What data visualizations are provided in the report? How do the data visualizations help convey information that is both useful and easy to understand? Your response should be 100–200 words.
Step 3: Analyze the Presentation
Complete your analysis by considering the overall presentation of the stakeholder summary report.
The overall presentation of a report has a large impact on the way readers receive the information provided. In the template below, you will assess the example report’s organization and use of images.