Book : Bell, E., Bryman, A., & Harley, B. (2019). Business Research

Book : Bell, E., Bryman, A., & Harley, B. (2019). Business Research Methods (5th edition). Oxford University Press.
Print ISBN: 978-0198809876
eText ISBN: 978-0192545916
ed to Program Outcomes
Learning outcomes are statements that describe significant and essential scholarship that students achieve and can reliably demonstrate by the end of the course. Learning outcomes identify what the learner will know and be able to do by the end of a course – the essential and enduring knowledge, abilities (skills), and attitudes (values, dispositions) that constitute the integrated learning needed for successful completion of this course. The learning outcomes for this course summarize what students can expect to learn, and how this course is tied directly to the educational outcomes of the degree.
Course Learning Objectives (CLOs)
Program Learning Objectives
Apply concepts, language, methods, ethics, and applications of research.
1, 2
Compare the qualities and benefits of qualitative, quantitative, and mixed methods approaches to research.
1
Develop focused research questions.
1, 2, 8, 10
Utilize appropriate research designs to answer research questions.
1, 10
Evaluate the strengths and weaknesses of a research design in a business context for a dissertation or study.
1
Create a detailed, feasible, and rigorous research proposal.
1, 8, 10
Modules
Course Modules
Course Learning Outcomes (CLOs)
Module 1: Activity 1
1, 2
Module 2: Discussion Question
1, 2, 4
Module 3: Activity 2
1
Module 4: Discussion Question
1, 4
Module 5: Discussion Question
1, 3, 5, 6
Module 6: Professional Assignment 1
1, 2, 3, 4, 6
Module 7: Discussion Question
1, 4
Module 8: Course Learning Assessment 1
1, 2, 3, 4, 5, 6
Module 9: Discussion Question
1
Module 10: Discussion Question
1, 3
Module 11: Professional Assignment 2
1, 2, 3, 4, 5, 6
Module 12: Discussion Question
1, 5
Module 13: Discussion Question
1, 2, 5
Module 14: Discussion Question
1, 5
Module 15: Discussion Question
1, 5
Module 16: Course Learning Assessment 2
1, 2, 3, 4, 5, 6
RES Research Tools for Analysis
For this course, you will need to be familiar with a diverse set of qualitative (e.g., literature search, in-depth interview, and observation) and quantitative (e.g., survey and experiment) research methods and computer applications. This document presents different tool options for data analysis. We are not endorsing any particular product, and please be aware some tools may require a fee to use.
Qualitative Tools
Application
Analyses
OS Supported
Tools
Cost
Link
MAXQDA
Text, Audio, Video, Pictures, Webpages, Social Networks
Windows, macOS
Coding, Aggregation, Query, Visualization, Statistical Tools
Cost
Website Link
NVivo
Text, Audio, Video, Pictures, Webpages
Windows, macOS
Coding, Aggregation, Query, Visualization
Cost
Website Link
Aquad
Text, Audio, Video, Graphics
Windows
Coding, Sequence Analysis, Exploratory Data Analysis
Free / Open Source
Website Link
ATLAS.ti
Text, Audio, Video, Graphic, Social Networks
Windows, macOS, iOS, Android, Cloud
Coding, Aggregation, Query, Visualization
Cost
Website Link
Dedoose
Text, Audio, Video
All (web browser)
Coding, Query, Visualization, Statistical Tools
Cost
Website Link
RES Research Tools for Analysis
Quantitative Tools
Application
OS Supported
Tools
Cost
Link
SPSS
Windows, macOS, Unix, Linux, Cloud
ANOVA, Regression, Time Series Analysis, Charts & Diagrams
Cost
Website Link
PSPP
Windows, macOS, Unix, Linux
ANOVA, Regression
Free
Website Link
R
Windows, macOS, Unix, Linux, Cloud
ANOVA, Regression, Time Series Analysis, Charts & Diagrams
Free
Website Link
SAS
Windows, Unix, Linux, Cloud
ANOVA, Regression, Time Series Analysis, Charts & Diagrams
Free
Website Link
Other Resources:
Using Excel for analyzing survey data
Analyzing qualitative data
Quantitative data analysis
Choosing Your Research Method
Articles
Choose your research methods wisely
How To Choose Your Research Methodology
Choosing Your Analysis Tools
Choosing the right statistical analysis tools
The importance of statistical tools for data evaluations
Detailed Course Outline
The following outline provides important assignment details for this course, module by module. Students are responsible for all of the assignments given. Please refer to the Detailed Description of Each Grading Criteria in the syllabus for specific information about each assignment.
Module 1
Assignments to complete this module:
Reading: Business Research Methods
Chapter 3: Research Designs (30 pages)
Videos:
Ch. 3-2 Research Designs video in your textbook (03:58)
Ch. 3-3 Research Designs video in your textbook (04:02)
Activity 1 – Please see the rubrics for grading criteria.
Consider a topic of interest that you might use for your dissertation and write two (2) to three (3) paragraphs explaining why you have chosen this topic and how it will contribute to the scholarly community. Also, include the following:
The type of research design that may be used to investigate your topic
How reliability, replicability and validity will be addressed
Module 2
Assignments to complete this module:
Reading: Business Research Methods
Chapter 4: Planning a Research Project and Developing Research Questions (14 pages)
Videos:
Ch. 4-4 Planning a research project and developing research questions video in your textbook (00:36)
Ch. 4-6 Planning a research project and developing research questions video in your textbook (02:21)
Discussion Question
Create a clear timetable or project plan for your research project with clearly identifiable milestones for the achievement of specific tasks. Planning is essential to the success of every project. Please share an example of your timetable to gather feedback from your peers. As you respond to other peers, provide suggestions to help each other be efficient and productive with your research projects.
Which research method(s) you are planning to use and why?
Which research participants or what sources (e.g. documents) are needed to answer your research questions and how to locate them?
Module 3
Assignments to complete this module:
Reading: Business Research Methods
Chapter 5: Reviewing the Literature (19 pages)
Videos:
Ch. 5-2 Reviewing the literature video in your textbook (03:00)
Ch. 5-3 Reviewing the literature video in your textbook (02:49)
Activity 2 – Please see the rubrics for grading criteria.
Begin a preliminary search of literature about your topic. Create an outline of subtopics that may be used to support a review of the current literature. Add at least five (5) article references to the outline. Include an introduction and a conclusion.
Module 4
Assignments to complete this module:
Reading: Business Research Methods
Chapter 6: Ethics in Business Research (27 pages)
Videos:
Ch. 6-5 Ethics in Business Research video in your textbook (03:51)
Discussion Question
A core value of is integrity and a core competency is ethics for all students, faculty, and employees. Ethics and integrity are significant issues in academic research, but it can also affect your future career in the business or technology industry. As you prepare your literature review, you are reviewing and referencing the scholarly work of others to prepare your dissertation. You are responsible for protecting research participants’ privacy in your research methods. You are responsible for displaying integrity and using ethics in your research and writing. Please respond to the following:
How will you ensure that your literature review and dissertation upholds the highest level of academic integrity and ethics?
As a researcher and scholar, how will you ensure the privacy of the people involved in your research will not be violated?
Module 5
Assignments to complete this module:
Reading: Business Research Methods
Chapter 14: Secondary Analysis and Official Statistics (15 pages)
Videos:
Ch. 14-1 Secondary analysis and official statistics video in your textbook (04:57)
Discussion Question
In Module 6, you will complete your Professional Assignment 1. For this discussion question, you will work with a peer in your class to review the points below which will be part of your Module 6 Professional Assignment #1.
Using the topic you chose in Module 1, create a research design that would utilize secondary analysis. Include the following in your design.
A problem statement
A purpose statement
Two to five research questions
Instructions:
Step 1: Please explain your work in detail.
Step 2: Collaborate with a peer in this course to share your assignments with each other for peer review.
Provide two comments, suggestions, or pieces of advice to your peer about their assignment answers. Use this Peer Review document template to share feedback to peers. Reflect upon your peer’s review of your assignment and make modifications if you agree with your peer’s comments.
Step 3: Submit your work for this activity and also submit your Peer Review document.
Module 6
Assignments to complete this module:
Reading: Business Research Methods
Chapter 15: Quantitative Data Analysis (22 pages)
Videos:
Ch. 15-7 Quantitative data analysis video in your textbook (02:08)
Professional Assignment 1 – Please see the rubrics for grading criteria.
Using the topic you chose in Module 1, create a research design that would utilize Secondary Analysis. Include the following in your design.
A problem statement
A purpose statement
Include 2 – 5 research questions
A description of the data that will be collected.
A description of how the data will be analyzed.
Choose one of the quantitative research tools listed previously in the syllabus.
Provide a review to your peers on your thoughts of the research tool.
How can this tool assist you in your research design utilizing Secondary Analysis?
How will you establish reliability and validity?
Module 7
Assignments to complete this module:
Reading: Business Research Methods
Chapter 11: Self-completion Questionnaires (20 pages)
Videos:
Ch. 11-1 Self-completion questionnaires video in your textbook (02:51)
Discussion Question
Create an infographic to explain the advantages and disadvantages of self-completion questionnaires in research.
How will you use self-completion questionnaires in your research? How will you collect data email, web, in-person, or others?
Tips on Designing an Infographic:
An information graphic (infographic) is a visual representation of a data set or instructive material. Infographics take a large amount of information in text (or numerical form) and then condense it into a combination of images and text highlights. This modern data transformation technique allows viewers to quickly grasp essential insights about a specific subject. Review this ten-minute video (link below) to see what elements go into creating an effective infographic. It will provide some background on how to complete your Discussion Question for this unit.
How to Create an Infographic – Part 1: What Makes a Good Infographic?
Get as creative as possible, and design a well-organized, easy to understand infographic. You can visit Piktochart, Canva, Venngage, and Visme online for infographic examples, tips on how to create them, and templates.
Module 8
Assignments to complete this module:
Reading: Business Research Methods
Chapter 12: Asking Questions (PGS)
Videos:
Ch. 12-1 Asking questions video in your textbook (02:09)
Course Learning Assessment 1 – Please see the rubrics for grading criteria.
Using the topic you chose in Module 1, create a research design that would utilize Survey Methods. Include the following in your design:
A problem statement
A purpose statement
Include 2 to 5 research questions (Make sure the will fit a survey method research design)
A description of the data that will be collected.
A description of how the data will be analyzed.
Choose one of the qualitative research tools listed previously in the syllabus.
Provide a review to your peers on your thoughts of the research tool.
How can this tool assist you in your research design utilizing Survey Methods?
How you will establish reliability and validity
Include 10 to 15 example survey questions. Make sure that you are using a variety of question types.
Discuss the differences in using a survey versus secondary data.
Module 9
Assignments to complete this module:
Reading: Business Research Methods
Chapter 18: Sampling in Qualitative Research (14 pages)
Videos:
Ch. 18-397 Sampling in qualitative research video in your textbook (00:57)
Discussion Question
Researchers often disagree on what is considered an acceptable sample size in qualitative research. If you are planning to use a qualitative approach to your research study, how would you go about identifying your minimum acceptable sample size?
Module 10
Assignments to complete this module:
Reading: Business Research Methods
Chapter 20: Interviewing in Qualitative Research (28 pages)
Videos:
Ch. 20-3 Interviewing in qualitative research video in your textbook (01:04)
Discussion Question
First, for this DQ, you need to pair up with a classmate from a different country, if possible.
Each student needs to create at least 3 qualitative research questions related to your own research.
Meet on Zoom (and record the meeting) to practice interviewing using qualitative research questions.
Each student will need to practice interviewing your classmate by asking your 3 qualitative questions and record this on Zoom.
Create a Google document for your group to post in GAP. Only one post per group is needed. You must also provide the link to the Google document and please list the names of the partners in the Google document.
Module 11
Assignments to complete this module:
Reading: Business Research Methods
Chapter 21: Focus Groups (19 pages)
Videos:
Ch. 21-1 Focus groups video in your textbook (02:28)
Professional Assignment 2 – Please see the rubrics for grading criteria.
Using the topic you chose in Module 1, create a research design that would utilize qualitative research methods. Be specific in the type of design you will use (phenomenology, case study, or grounded theory). Include the following in your design:
A problem statement
A purpose statement
2 to 5 research questions (Make sure they will fit a qualitative method research design)
A description of the data that will be collected
A description of how the data will be analyzed
How you will address credibility, transferability, dependability, and confirmability.
Include 8 to 10 example interviews or focus group questions. Make sure they are open-ended.
Discuss the differences in using a quantitative design vs a qualitative design.
Incorporate any feedback provided by your instructor on your PA 1 and CLA 1.
Module 12
Assignments to complete this module:
Reading: Business Research Methods
Chapter 24: Qualitative Analysis
Videos:
Ch. 24-1 Qualitative analysis video in your textbook (01:05)
Discussion Question
Apply the following qualitative analysis questions to your research study.
What criteria can be used to identify themes in your research, and how should you search for them in your data?
How will grounded theory relate to your research?
How will you use coding in your research?
Module 13
Assignments to complete this module:
Reading: Business Research Methods
Chapter 27: Mixed Methods Research: Combining Quantitative and Qualitative Research
Videos:
Ch. 27-1 Mixed Methods Research: Combining Quantitative and Qualitative Research video in your textbook (01:05)
Discussion Question
Apply the following mixed methods research questions to your research study.
How could mixed methods research be used with your research study?
What is an advantage of using mixed methods research in your study? What is a disadvantage?
Do you believe mixed methods research is better than qualitative or quantitative research? Why or why not?
Module 14
Assignments to complete this module:
Reading:
Callaghan, C. W. (2019). Business research methodologies and the need for economies of scale in the business research process: Harnessing the innovation opportunities of novel technologies and technological change. Electronic Journal of Business Research Methods, 17(3). 179-190. https://doi.org/10.34190/jbrm.17.3.007
Discussion Question
After reviewing the article in the assigned reading, answer the following:
What patterns in business research methodologies did the research identify in relation to scaling business research?
How can the research article inform your own research study?
What did you learn from reading this article that you did not know previously?
Module 15
Assignments to complete this module:
Reading:
S. Lee, A., & Luo, X. (2014). Rethinking the path of business research in the West. Nankai Business Review International, 5(4), 346–355. https://doi.org/10.1108/nbri-03-2014-0016
Dörrenbächer, C., & Gammelgaard, J. (2019). Critical and mainstream international business research. Critical Perspectives on International Business, 15(2/3), 239–261. https://doi.org/10.1108/cpoib-02-2019-0012
Discussion Question
After reviewing the articles in the assigned readings, consider the following:
How would you proceed with research in China or international business sectors?
How can the research articles inform your own research study?
What did you learn from reading these articles that you did not know previously?
Module 16
Assignments to complete this module:
Reading:
Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case study method: A Step-by-step guide for business researchers. International Journal of Qualitative Methods, 18, 1-13. https://doi.org/10.1177/1609406919862424
Course Learning Assessment 2 – Please see the rubrics for grading criteria.
Using the topic you chose in Module 1 and utilizing the feedback you received from your instructor on your PA 1, PA 2 and CLA 1, determine the best design for your topic. Create a research design that would utilize qualitative, quantitative or mixed methods. Be specific in the type of design you will use. Include the following in your design:
A clear description of the problem, including a problem statement. Support why this problem is significant and needed.
Purpose statement
2 to 5 research questions (Make sure the research questions fit the identified method(s) you have chosen.)
Describe in detail how you will collect the data. Provide a timeline and a description of what data will be collected. Provide a detailed description of the participants and the criteria for participation.
A description of how the data will be analyzed. Include the statistical tests you will use and or the methods you will use to analyze any qualitative data you will collect.
If using qualitative methods, discuss how you will address credibility, transferability, dependability, and confirmability.
If using quantitative methods, discuss how you will establish reliability and validity.
If using a survey for data collection, include your sample in the appendix of the paper.
If using interviews or focus groups include 8 to 10 examples of your interview or focus group questions.
Incorporate any feedback provided by your instructor on your PA 1, PA 2, and CLA 1.
2