For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read. Use subject headers for each of the article titles. Cite the author within the write-up.
A discussion post of 800 words is required. Then once you provide the 800 words, i will provide you with two student posts, and you will make a 250 words reply to each student.
For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible.
For all Discussions, each reply must incorporate at least 1 scholarly citation in the current APA format and 1 Biblical principle/verse (Note: for each reply for the Discussion: Disruptive Marketing, at least 1 Biblical verse needs to cited, in current APA format, under the Biblical Integration subject header). Any sources cited must have been published within the last five years, except for the Bible.
*Note: Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work.
must include a title page, reference page for both discussion posts and replies.