Case Study 2 – Evolution of San Antonio’s 311-Customer Relationship Management System

Read the Evolution of San Antonio’s 311-Customer Relationship Management System reviewed in class 11/3 and address the following prompts: Introduction – include a summary of the study, including key partners, problem to be solved, and the study’s primary objective (goal). Body – What is the storyline of the study? What happened? Include critical areas of focus, the strategy implemented, success measures, and implementation. Connect to course concepts and support with data shared in the study. Conclusion – What was the ultimate result of the strategy implemented? Did it work? Why or Why not? Do we have enough information, or is additional research needed? Recommendation – What alternatives or alternate applications are available? What is your recommendation? Feel free to connect this to your current role in the workplace.