CRY is a smart fresh food vending machine company that was launched

CRY is a smart fresh food vending machine company that was launched in the United States in 2019, following the launch of its sister company in Singapore and other countries in 2013.  CRY allows people to have access to fresh food 24/7 while avoiding high fees from delivery services like Uber Eats.
A customer swipes a credit card to unlock the fridge. Using RFID technology, the vending machine will track any item removed from the fridge and automatically charge the customer for anything removed. This innovation provides businesses the opportunity to open micro-stores and place them in strategic locations for the fraction of a cost of a brick-and-mortar restaurant. At the same time, it provides customers the ability to receive high-quality fresh food at any hour of the day. It’s particularly innovative because it allows for sales of any shape or type of refrigerated product while solving the honor system problem by requiring a credit card to unlock the machine. It then uses RFID to automatically track the corresponding sales. 
CRY, while still very early in its growth, is fully operational in the sense that it has shipped vending machines and is earning revenue.  Although it has seen incredible success and has managed to ship products, it is experiencing the typical early startup “growing pains.”  The firm’s primary focus is to increase revenue to the point where they can transfer founders and contributors to a salaried basis. Additionally, the team has to navigate complex supply chain issues, which have wreaked havoc on industries across the globe and are particularly risky to smaller-scale operations.
The future of retail is automated.  Stores like Amazon Go have demonstrated that it’s possible to have fully operational automated grocery stores. CRY is uniquely positioned to capture a micro-store segment, where customers can purchase fresh food from strategically placed vending machines wherever they are. With a far lower initial investment than brick and mortar stores, CRY vending machines allow business owners the opportunity to build micro-stores. Restaurants can even sell their food in multiple fridges around a city. The biggest challenge will be the sales and marketing to create a new industry and to see how the market responds. Another path to be explored is to produce a lower-cost option to help underserved communities, which often struggle to get access to high-quality healthy foods. Placing fresh food vending machines in these communities can ensure that all people are able to eat healthy foods and improve their quality of life without the constraints of tremendous overhead costs.