Department of Marketing and Management

Department of Marketing and Management

Assessment Tasks

Name Weighting Due
On-Line Quiz 30% Week 7
Assignment Marketing



40% 9am Monday Week 9
Final Examination 30% Examination Period

On-Line Quiz: Individual Assessment 30% weighting

Material Covered : Textbook chapters 1, 2, 3, 4, 6 and 14 (Weeks 1 to 6 inclusive)

Types of Questions : 30 multiple choice questions.

Due Date (Week 7) : The quiz will be accessible during your registered tutorial class time only for Week 7. You must attend the tutorial class in which you are registered. You cannot attend an alternative tutorial class as you will not have access to the quiz.

Please bring your own electronic device in which to complete the quiz online during the class.

The quiz will operate on a laptop, tablet or a smartphone.

If you do not have any of these electronic devices please identify yourself to your tutor at the beginning of the semester.

The quiz cannot be completed outside of your tutorial class. If you are absent from your tutorial in Week 7, you will be given a mark of zero for the quiz.

Time Limit:

You have 40 minutes to complete the quiz. You are allowed one attempt only and that will be final.

Instructions :  The time starts once you click on Attempt Quiz now.

Once you begin your attempt, you will see the timer begin in the top right corner.

If you need to leave the quiz during the attempt you can log back in and resume provided there is time remaining on the timer. However, the timer countdown is not paused when you leave the quiz .

Hints for Completing the Quiz in iLearn :

Firefox and Google Chrome are the recommended browsers to use (please update your browser regularly).

The questions and options are all randomized from a database of questions.

Questions will appear on every new page. The quiz is not set sequentially, therefore you will be able to skip questions or go back to answer previous questions. Please save your choice for the question and use the Save and next button at the base of your screen to save and move to the next question.

When you reach the last question on the last page, click on the Submit all and finish button at the base of the Summary Screen.

Penalties: No extensions will be granted. Students who do not undertake the quiz during the assigned period will be awarded a mark of zero for the task. The quiz cannot be completed outside of your registered tutorial class for Week 7. If you are absent from your tutorial in Week 7, you will be given a mark of zero for the quiz. Students who have an approved Special Consideration application will be granted consideration.

Marketing Portfolio: Individual Assessment 40% weighting

Due Date (Week 9) : Monday October 8 at 9 am. Online submission via Turnitin.

Your task is to collect a total of 6 different examples relating to specific topics that illustrate and provide evidence of ‘marketing in action.’

You need to find 1 example from each of the following topics/concepts:

Market Research and its use in a marketing plan . This means sourcing an example that demonstrates the use of market/marketing research to determine marketing objectives, strategies or tactics.

Who are the competition for your favourite product ? This means sourcing an example that demonstrates the impact competition (an external factor) has on your favourite product and thus influences marketing objectives and strategies.

PESTL and how this affects the introduction of a new product or service. This means sourcing an example of a new product or service first, and then explaining how each factor in PESTL affects entry into the market.

SWOT analysis and its use in the marketing plan. This means sourcing an example that demonstrates how SWOT is used by a company to guide decisions related to the marketing mix or other elements of the marketing plan.

Segmentation, targeting and positioning in marketing (STP): Current trends in the industry of your choice. This means first choosing an industry that you are familiar with or interested in. Source an example that describes a current trend in that industry. Explain how STP could be used to take advantage of the trend.

Marketing Ethics – This means sourcing 1 example of a problem with marketing ethics relating to the marketing of a products or services. Explain how applying an ethical marketing approach could have helped avoid or address the problem.

Your examples must be current (from 2017, 2018) and should come from sources such as newspapers, magazines, websites, social media (e.g. consumer blogs), personal experience, etc. If you are not sure if the source of the evidence/ example is appropriate, please ask your tutor.

Requirements :

You must write a 300 word critique for each topic. Each critique should include:

The topic (from above) should be stated and the relevant headings and pages numbers from the textbook associated with the topic.

An explanation IN YOUR OWN WORDS of the theory/topic that demonstrates sound and thorough understanding of the theory/topic.

A brief description of the example, including sources using APA referencing. You may use multiple sources for the example, such as personal experience and an article in a business publication.

Link between theory and practice. Your task is to evaluate and analyse how the example bridges theory and practice, and how well it relates to the chosen topic (from the list above). Suggest future recommendations, your opinions, limitations, implications or consequences associated with the example – these will vary depending upon the example and topic. Write clearly and succinctly in your evaluation and analysis.

Turnitin Submission :

There are multiple submissions to Turnitin allowed. The first time you submit you will immediately receive the originality report which will give you a percentage on similarity with other sources on the internet and across other universities. Percentages higher than 15% suggest that there has not been paraphrasing and that plagiarism may exist, which is a serious offence at the university. Each successive submission will have a delay of up to 24 hours on generating this report, so if you plan to use this as a feedback mechanism, please manage your time.

It is your responsibility to ensure that your assignment has been successfully submitted to Turnitin on time, with satisfactory results from the Turnitin originality assessment.

Please refer to the “Student Resources and Support Materials” section on iLearn.

Penalties :

No extensions will be granted. Students who have an approved Special Consideration application will be granted consideration.

Please ensure you submit your soft copy to the correct Turnitin link before 9 am, Monday of Week 9:

Late submissions or those submitted incorrectly in Turnitin will receive a deduction of 20% (or 8 marks) per day. For example, assignments received from 9.01am Monday but before 9am Tuesday will lose 20% (or 8 marks) of their total assignment mark. Those received from 9.01am Tuesday but before 9am Wednesday will lose 40% (or 16 marks) of their total assignment mark.

You should not exceed the 1,800 word limit (this limit does not include tables, figures, the reference list, title page and any appendices). Exceeding the limit by an appreciable amount (i.e. > 10%) may lead to a deduction of 2 marks.

Final Examination: Individual Assessment 30% weighting

Due Date : Centrally conducted examination period

A three hour, “closed book” final examination for this unit will be held during the University Examination period. You are expected to present yourself for examination at the time and place designated in the University Examination Timetable.

A final examination is included as an assessment task for this unit to provide assurance that:

The product belongs to the student and;

The student has attained the knowledge and skills tested in the exam.

Failure to take the final exam will result in 0 marks. Students who miss the final exam due to illness or other serious and unavoidable circumstances will need to lodge an online Special Consideration application with supporting documentation in order to be considered for a supplementary final exa