HCS/472 v1 Developing an Integrated Marketing Campaign HCS/472 v1 Page 2 of

HCS/472 v1
Developing an Integrated Marketing Campaign
HCS/472 v1
Page 2 of 2
Developing an Integrated Marketing Campaign
This week you will continue working on your marketing project plan for your chosen campaign developed in Weeks 2 and 3. You will start to outline details that will be included in your marketing project plan due in Week Five.
Complete the outline template to identify details of the marketing campaign that will be included in your final marketing project plan.
Identify the stakeholders who will be part of your marketing team for the integrated advertising campaign.
As you assemble your marketing team, consider all internal and external stakeholders that may need to be involved.
Consider the knowledge and skills each of these members will need to possess.
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Define the audience you will target in your integrated advertising campaign.
Consider the research you completed in your Week Two proposal.
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Identify the marketing objectives you will use to guide your integrated advertising campaign.
Make sure to create and connect your objectives to the work completed in your Weeks Two and Three assignments.
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Identify the resources you will need to complete your integrated advertising campaign.
Consider the internal and external resources you may need. Remember to identify resources related to your budget, materials, internal and external stakeholders, and time.
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Develop specific message(s) you will use in your integrated advertising campaign.
Consider the communication tools you identified in your Week Three assignment and your market segmentation identified above.
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Identify what impact external markets and influences may have on your integrated advertising campaign.
Consider changes in health care reform, economics, technology, social and environmental influences, as well as other competitive health care facilities.
Examples of social and environmental influences can be juicing, new diet fads, new disease states like Zika, environmentally friendly movements, etc.
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Cite at least 3 peer-reviewed, scholarly, or similar references. For additional information on how to properly cite your sources, go to the Reference and Citation Generator in the Center for Writing Excellence.
Format your references according to APA guidelines.
Submit your assignment.
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Copyright© 2019 by University of Phoenix. All rights reserved.