LastName 1 LastName 3 FirstName LastName Instructor’s Name Course Title 22 February

LastName 1
LastName 3
FirstName LastNameInstructor’s NameCourse Title22 February 2022
How To Use Social Media For Digital Marketing
 
Review
The main goal of this training is to equip the learners/ trainees with essential skills one needs to successfully market products or services online. While the digital marketplace is vast, unique marketing knowledge and skills relevant to this platform are essential. Digital marketers employ these skills to enhance product reachability and get to convince a high number of consumers to purchase their product (Kingsnorth 17). This training will, as such, equip the trainee with knowledge around how effective social media is and why they chose it for their product or service. Further, they will learn what companies are marketing their products online and faring. The trainees will also learn how digital marketing works through social media platforms. Lastly, they will incorporate what they have learned in training for personal and skill development.
The trainer will ask the trainees questions to assess their familiarity with the subject. such questions that could work for this section include:
What do you understand by the term ‘digital marketing?’
Have you ever sold anything online? If yes, what was it, and where do you sell it?
Have you ever bought something online? If yes, where did you buy it from, how did you come to know about it, and how did it get t delivered to you?
While using social media, have you seen some product/ service advertisements? My assumption or the obvious guess is that you have seen several advertisements. Can you try to rate some of the advertisements you saw as either good or bad and explain your rating?
This question seeks to assess the learner’s ability to identify some factors that constitute the goodness or badness of an advertisement, especially in digital marketing.
(This section will take 10 minutes)
 
Overview
This training will occur in a computer laboratory, where students from different courses will be asked to attend if they wish to learn about digital marketing. The training will take only one and a half hours and is scheduled to take place on appropriate morning or afternoon hours, depending on the availability of the laboratory. However, this will be communicated early. The trainers/ coaches will arrive at the venue half an hour earlier so that they can familiarize themselves with the venue, as well as facilitate in setting up the room. To allow many people to attend, the training will occur during holidays. This will allow a larger audience, more than students. The training will center on core skills and knowledge in digital marketing (Zahay 125). While different platforms can be used for marketing, this study will focus more on social media platforms, which attract broad audiences, as the main platform/ subject of focus on trainees.
Three main objectives will guide the implementation of this training. Specifically, this study seeks to achieve the following objectives:
Train learners on what digital marketing is and how it is carried out.
Enable learners to be able to survive and succeed in digital marketing.
Enable learners to apply digital marketing skills learned in personal and professional practice.
Trainees who go through this session have many benefits over those who do not. Admittedly, those who will go through this training will be better equipped to work in the marketing department of a company in their future work. If they do not venture into marketing, they will benefit by applying this knowledge to their personal development (Nyagadza 16). Suppose some students decide to go on content creation field; they will use this knowledge to reach wider audiences and grow their followers. Further, they will use this knowledge to understand how they can get the goods they need by searching online, where to search the goods, and how to ascertain the authenticity of marketers.
(This section will take 10 minutes)
Presentation
The first concept to successful digital marketing is understanding one’s product or service. One needs to understand the product, its target consumers, the value it brings to consumers, available competition, available substitutes, and where the product is generally found. One needs to understand whether consumers are already buying similar products from online spaces or this is the first time the product is sold online (Zahay 131). This information helps one identify whether there are already strategies used in online marketing the product, whether there is already data that shows its success in the online market, or one needs to collect their data while marketing the product. Then, one needs to package the product or service in a few words that introduce the product in the best possible way. Thirdly, one posts the product either in image, video or with the message in the caption. Here, to reach a wider audience, one may promote the advertisement and select the audience’s demographics by age, gender, and location (Kingsnorth 143). The fourth step is to keep the audience engaged by responding to comments, queries, and orders.
The trainees will be provided with a visual presentation projected on a screen. Here, different sets are demonstrated alongside examples. For instance, a product image without a caption and another with a caption have different effectiveness (Nyagadza 12). This will be demonstrated to the audience. The audience will be asked which will make consumers purchase the product more. The researcher will also carry along a newspaper, with one product advertised similar or the same in the newspaper. The trainers/ coaches will demonstrate the difference between advertising on traditional platforms (newspaper) and modern social media marketing. Such benefits that social media has over newspaper marketing as engaging one’s audience will be highlighted.
(This section will take 30 minutes)
Exercise
Following the 90-20-10 rule, this training will take only 90 minutes. Further, the tone will change approximately after 20 minutes, with learner engagements every 10 minutes. The latter component of this rule is essential for this section. The learners will be required to role-play occasionally and answer equations that emerge through the presentation. For instance, learners will be required to create a caption for a product demonstrated on the screen, which will earn more purchases employing learned skills in the presentation.
Further, the coaches will ask the learners to think of a case, both realistic and hypothetical, that would describe awful and excellent digital marketing strategies. Other learners will be given a chance to correct and appraise different strategies suggested by peers. The learners must engage in the training session, and the trainer will enhance engagement by asking those who appear less active to participate. The session should be lively and thus will break away from the strictly formal approach to training.
To make the training session likely while refraining from shifting away from the core topic and restraining earners from getting out of the topic, the trainer will use relevant humor in training. For instance, the trainer will demonstrate engaging and humorous scenarios where marketers would get engaged in. Further, the trainer will present interesting facts and cases about effective and successful cases. These will act as inspiration and evidence to enhance persuasion (Nyagadza 10). When such evidence is shown, the audience is likely to respond positively.
Further, on personal social media presence development for socialite and content creators accounts, the study will demonstrate how people can create employment for themselves. Also, the trainer can ask the trainees where else they can apply this knowledge. This way, they become creators of knowledge so that the trainer does not appear to be yielding or coming up with all the information. Being co-producers of knowledge helps them learn more and enhances learner engagement with content.
(This section will take 10 minutes)
Summary
Digital marketing is an important emerging field with companies get e better and more revolutionary marketing platforms. Notably, companies can engage consumers from this platform. Further, unlike the traditional marketing media that limits use by only wealthy large corporations, social media marketing allows small businesses, including individuals, to sell and promote their products (Nyagadza 9). To effectively market products online, you need to understand critical factors about the product, target consumers, value of the product to one’s target customers, and then craft a nice compelling marketing message. The closing session is for questions.
Questions to the trainees:
What is your takeaway in a single sentence?
How do you plan to use the knowledge you have acquired today?
Questions from the trainees:
–          Get random questions from the trainees and have an interactive closing session answering the questions.
(This section will take 30 minutes)
 
 
 
 
 
 
 
 
 
 
 
 
 
Works Cited
 
Kingsnorth, Simon. Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers, 2019.
Nyagadza, Brighton. “Search engine marketing and social media marketing predictive trends.” Journal of Digital Media & Policy (2021).
Zahay, Debra. “Advancing research in digital and social media marketing.” Journal of Marketing Theory and Practice 29.1 (2021): 125-139.