MKT 3210WSummer II 2021 Stackable Promotions: Answer Form Student Name: Grading Criteria

MKT 3210WSummer II 2021
Stackable Promotions: Answer Form
Student Name:
Grading Criteria
This assignment requires formal business writing. Your writing tone should be formal.
All sentences must be complete. Bullet points are not acceptable.
Use proper grammar.
You must use your own words in your answers. Do not copy and paste sentences from the assigned articles.
The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
Q1) Why do you think retailers, especially department stores, offer so many discounts and deals so often these days? (2 points)
Q2) What are “stackable promotions”? What are the two (2) reasons that retailers “keep offering” stackable promotions? (3 points) [Use your own words.]
Q3) Some retailers have simplified their pricing by showing only the final price after all discounts. What are the pros and cons of this pricing practice? (3 points)
Q4) (a) Among the 10 pricing techniques on p. 356 – 360 of the textbook, which pricing technique is featured in the second assigned article? (1 point) (b) Based on the second article, when and for whom does “the left-digit bias” work? (2 points) (c) When and for whom does “the left-digit bias” NOT work? (2 points)
(a)
(b)
(c)
Q5) What did you learn about retail pricing from the assigned articles? (2 points)
2
2