Promotion Plan for the Hot Tub Boats The Hot Tub Boats company

Promotion Plan for the Hot Tub Boats
The Hot Tub Boats company requires a very effective marketing plan in order to launch and be able to compete against other established businesses in its locale. The target for their product is the youth. Even then, these customers need considerable resources to afford the experience that Hot Tub Boats company is selling. The message that will be clearly communicated across all platforms is that of a novel adventure and the ultimate experience. Comfort will also be a point of leverage as the hot tub is usually associated with comfort and freshness, so leveraging the story of a novel, refreshing adventure will capture the target audience. The intensive use of social media will be pivotal, and gaining positive reviews will be central to the business (Evans, Bratton, and McKee 2021). However, the financial constraints of the company prevent it from having a marketing plan of very large proportions. The primary for the promotional approach that will be outlined here is to create an appeal to the younger generation that the expense is worth it as it will enable them to have a memorable experience that will rejuvenate them. This marketing plan will have proved successful if the company gets a 25% increase in monthly sales. Additionally, this plan will have proven successful if, for every $1000 spent on advertising, there is a new repeat client for the company, in that the client will buy goods more than twice. However, the unprovoked positive feedback of customers will be the ultimate advertisement tool, and an increase in such comments by 20% every month will prove the marketing plan to be a resounding success.
Platforms
With social media, the best platforms to choose are Instagram, TripAdvisor and Google Maps. This is because Instagram is very visible to the youth and gives them a visual introduction to the product. TripAdvisor is a good site because the company can directly target all the people who are specifically looking for the tourist attractions in the area or in other areas, as long as they are oriented towards water bodies. This ensures the target market is well addressed. Google Maps is a good place to post advertisements on because it has the ‘travel’ and ‘things to do’ filter, and their application can be used to target those seeking water-centered recreation.
Content
The employees and executives need to be visible so as to create the image of an invested company. Their activities will be posted so as to show the involvement of the company in various efforts and events, especially in August, September and October when the company will undertake such.
Videos
Additionally, the process that goes into making the boats can be posted to show the clients that the boats are made to be durable and strong. The video of the process can be posted in the first quarter of the year so as to create the belief of quality in customers and allow them enough time to amass funds and buy the boats just before the summer begins.
Sponsored content
Sponsored content will be the main content posted after the summer due to an expected dip in sales due to unfavorable weather. In this period, the company will grow its reputation as a brand that cares about the environment and continues to show appreciation for the environment that makes its business possible.
Initiatives
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TV
Thursday, Friday, and Saturday Early TV news breaks as this will be during summer.
Thursday, Friday, and Saturday Early TV news breaks
Friday, Saturday, and Sunday Early TV Newsbreaks
Radio
All Friday and Saturday morning, radio show breaks on stations most popular with the youth and popular for playing pop music.
All Friday and Saturday morning radio show breaks
All Saturday and Sunday morning radio show breaks on top five local radio stations to appeal to those looking for how to spend their days
Google AdWords
Pay for Google AdWords for all searches that include the words ‘boat’ and ‘buy.’
Pay for Google AdWords for all searches that include the words ‘boat’ and ‘buy.’
Pay for Google AdWords for all searches that include the words ‘boat’ and ‘buy.’
Pay for Google AdWords for all searches that include the words ‘boat’ and ‘buy.’
Pay for Google AdWords for all searches that include the words ‘boat’ and ‘buy.’
Pay for Google AdWords for all searches that include the words ‘boat’ and ‘buy.’
Pay for Google AdWords for all XXXowardXXXv that include the words ‘boat’ and ‘buy’ since people buy each other gifts for Christmas.
Internet Ads
Post advertisements on popular blogs about travel and on websites that speak about leisure and adventure
Post advertisements on popular blogs about travel and on websites that speak about leisure and adventure
Send promotional emails to locals.
Send promotional emails to locals.
Post advertisements on popular blogs about travel and on websites that speak about leisure and adventure
Post advertisements on popular blogs about travel and on websites that speak about leisure and adventure
Newspaper
Post short advertisements on any of the first five right-hand pages of the weekend papers for visibility
Post short advertisements on any of the first five right-hand pages of the weekend papers for visibility
Social Media (Which Platforms)
Post advertisements on Instagram on accounts that center around leisure and travel, on TripAdvisor, and Google Maps
Post advertisements on Instagram on accounts that center around leisure and travel, on TripAdvisor, and Google Maps
Post advertisements on Instagram on accounts that center around leisure and travel, on TripAdvisor, and Google Maps
Post advertisements on Instagram on accounts that center around leisure and travel, on TripAdvisor, and Google Maps
Post advertisements on Instagram on accounts that center around leisure and travel, on TripAdvisor, and Google Maps
Sponsorships
Have partnerships with other companies that service boats or offer fishing equipment so as to leverage on their customers
Sponsor events that support the blue economy and water sports, such as canoeing
Sponsor events that support the blue economy and water sports, such as canoeing
Sponsor events that support the blue economy and water sports, such as canoeing
Public Relations
(Specifically what?)
Have XXXowardXXXv and XXXowardXXXve participate in publicized efforts towards water conservation, the sanitation of beaches, and efforts towards protecting water bodies from pollution
Have employees and executives participate in publicized efforts XXXoward water conservation, the sanitation of beaches, and efforts XXXoward protecting water bodies from pollution
Have employees and executives participate in publicized efforts XXXoward water conservation, the sanitation of beaches, and efforts XXXoward protecting water bodies from pollution
Have employees and executive participate in publicized efforts XXXoward water conservation, the sanitation of beaches and efforts XXXoward protecting water bodies from pollution
Physical advertising
Have a signpost in all local marine tourist attractions to assert presence
Have a billboard in the locality to increase visibility to residents
Have a billboard with a catchy slogan to increase visibility to foreign residents in other cities
References
Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing and Publishing, 2021.