ria Proficient (100%) Needs Improvement (80%) Not Evident (0%) Value Competitors’ Relative

ria
Proficient (100%)
Needs Improvement (80%)
Not Evident (0%)
Value
Competitors’ Relative Strengths
Analyzes industry competitors and their strengths and weaknesses
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include accurate interpretation of competitors’ strengths and weaknesses
Does not attempt criterion
15
Company’s Market Share
Identifies how to maintain or grow market share, given the recommendation from Milestone One
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying how to grow market share with the enterprise’s resources
Does not attempt criterion
20
Available and Potential Market
Identifies future potential TAM and growth for chosen product/service and technology
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include discussing projected compound annual growth rate
Does not attempt criterion
15
Change in Business Conditions
Identifies ways to deal with a change in business conditions
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include anticipating how to deal with uncertainty in the market
Does not attempt criterion
20
Concept to Launch
Identifies the steps the company will take from concept to launch of the new product
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include listing all the steps in the correct order
Does not attempt criterion
10
Articulation of Response
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability
Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas
10
Citations and Attributions
Uses citations for ideas requiring attribution, with consistent minor errors
Uses citations for ideas requiring attribution, with major errors
Does not use citations for ideas requiring attribution
10