Running head: DIGITAL MARKETING: MIMIC PRO SIMULATION 1 2 DIGITAL MARKETING: MIMIC

Running head: DIGITAL MARKETING: MIMIC PRO SIMULATION
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DIGITAL MARKETING: MIMIC PRO SIMULATION
Digital Marketing: Mimic Pro SimulationFirstName LastNameUniversity title
Based on our group’s mimic pro simulation, the company pays $ 0.8 for every click of Panasonic Lumix DMC-LX10K promotion and Canon Rebel t7i Sell-A-Ton ads. On the other hand, the company pays $ 0.5 for each customer’s click on the GoPro Camera Flash sale (Mimic Pro Simulation, n.d). The mimic pro also indicates 56 clicks on Canon Rebel t7i Sell-A-Ton advertisement while $ 0 for GoPro Camera Flash sale and Panasonic Lumix DMC-LX10K promotion. Therefore, the company should improve its advertisement on the GoPro Camera Flash sale and Panasonic Lumix DMC-LX10K promotion to encourage more clicks from the customers. The mimic also indicates that Canon Rebel t7i Sell-A-Ton had the highest total cost per click (CPC) of $ 39. In contrast, GoPro Camera Flash sale and Panasonic Lumix DMC-LX10K promotion had $ 0 each (Mimic Pro Simulation, n.d). The statistics imply that the firm incurred more costs in advertising Canon Rebel t7i Sell-A-Ton than marketing and selling GoPro Camera Flash sales and Panasonic Lumix DMC-LX10K promotion advertisements.
With regard to the click-through rate (CTR), Canon Rebel t7i Sell-A-Ton has 0.8%, while GoPro Camera Flash sale and Canon Rebel t7i Sell-A-Ton have 0% each. Also, Canon Rebel t7i Sell-A-Ton has the lowest return on advertising spend (ROAS) of -100%, while GoPro Camera Flash sale and Panasonic Lumix DMC-LX10K promotion had 0% each. The company earns more returns from the Flash sale and Panasonic Lumix DMC-LX10K promotion than the Cannon Rebel t7i Sell-A-Ton advertisement (Mimic Pro Simulation, n.d). The value also signifies that the company’s return on advertisement did not match the funds it paid for the clicks made by clients on Canon Rebel t7i Sell-A-Ton. Therefore, the cost of advertising Canon Rebel t7i Sell-A-Ton exceeded the returns the seller earned by investing in this digital marketing method.