Running head: TESLA COMPANY OVERVIEW CASE STUDY 1 3 TESLA COMPANY OVERVIEW

Running head: TESLA COMPANY OVERVIEW CASE STUDY
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TESLA COMPANY OVERVIEW CASE STUDY
Tesla Company Overview Case Study
Tesla is an automobile company founded in 2003, with its headquarters situated in Austin, Texas, United States. The aim was to produce vehicles with an electric transmission engine compared to the existing petrol and diesel versions that dominated the market. A group of engineers sort to develop a more cutting edge module of a vehicle that would solely rely on rechargeable battery reducing emissions as a result of burning fossil fuels. The idea to automate vehicles by Tesla came in handy in the beginning 21st century, making it more accessible in the conservation of the environment. The cars are eco-friendly and have increased reliability to deliver service to the majority of the users since they use efficient rechargeable batteries. It was later launched in 2008, with productions at their factories in Fremont, California, and shanghai. In the current year, sales of the new Tesla Model X, mostly preferred by many people in the US and the UK, increased sales volume, rising to over 85% in the last annual year, reaching a delivery to customers of over 936 000 vehicles, (Kolodny, L. 2022).  
Tesla’s CEO Elon Musk confirmed the increase in the profit margin as the vehicle demand for production went significantly high throughout 2022. The company has managed to mass-produce fully electric automated vehicles. The models include Tesla Model S, Model 3 Model X, and Model Y to sustain the charge over long miles. Their main competitor is Ford automobile company, closely following the profit margin. Tesla had a 28% increase in revenue, amounting to around 31.5 billion dollars in the 2020 fiscal year, (Macrotrends, 2020). Tesla remains the leading automobile company in the car industry. Tesla has also merged with other vehicle companies, including Audi and Lamborghini, where parts of the vehicle are incorporated from Tesla.
References
Kolodny, L. (2022, January 2). Tesla delivered 936,172 electric vehicles in 2021, with the fourth-quarter setting a new record. Retrieved from CNBC website: https://www.cnbc.com/2022/01/02/tesla-tsla-q4-2021-vehicle-delivery-and-production-numbers.html
Macrotrends. (2020). Tesla Revenue 2009-2019 | TSLA. Macrotrends.net. https://www.macrotrends.net/stocks/charts/TSLA/tesla/revenue