An objective of this project is to propose a real case Smarketing plan which can improve understanding of target market, ultimate customer experience, bring faster/bigger ROI and more qualified leads, as well as revenue growth.
Give very short introduction about company you are writing about, as well as market position; make analysis on current sales and marketing relationship and add your proposition explained above.
Selecting a case
You are allowed to pick a case based on your interest, yet it is recommended to select a larger company as it will be easier to find sources for your analysis. Some examples could be H&M, Accenture, Apple, Nike, Dell or Uber. Feel free to select a company which is of your interest and could be a good subject to this project. If you select a single company, you apply learned theories onto it and for instance compare its specific positioning with a market within which it operates
Structure of the paper
Here is a recommended structure of your submission. It is recommended that the paper is 2000 to 5000 words long. Of course, what matters more is whether your arguments are concise rather than whether they fulfill word quotas. Introduction • Briefly introduce the case. Introduction is always crucial as you are influencing setup of readers mind prior to your argumentation. Analysis • Apply the theoretical models
where does the company/companies stand right now or what were their past moves. Structure this chapter using subchapters according to your needs.
Space for your own input. Bring your own opinions, recommendations and thinking. • Build this section based on Smarketing plan which can improve understanding of target market, ultimate customer experience, bring faster/bigger ROI and more qualified leads, as well as revenue growth.
Reference list •
Clear list of references using Harvard or APA style.