STG5A3 – Spring Semester 2021 – Alternative Exam – Marking scheme 0-19%

STG5A3 – Spring Semester 2021 – Alternative Exam – Marking scheme
0-19%
20-29%
30-39%
40-49%
50-59%
60-69%
70-79%
80-100%
Part 1 (20 marks)
0-3
4-5
6-7
8-9
10-11
12-13
14-15
16-20
Conduct ONE of the selected analyses on the organisation or its sector.
Little or nothing of substance with regards to the selected analysis
Very poor use is made of the selected strategic tool/ technique.
making very poor use of closed case information.
Poor use is made of the selected strategic tool/ technique.
making poor use of closed case information.
Limited use is made of the selected strategic tool/ technique
making limited use of closed case information.
Reasonable use is made of the selected strategic tool/ technique
making reasonable use of appropriate closed case information
Good use is made of the selected strategic tool/ technique
making good use of appropriate closed case information.
Excellent use is made of the selected strategic tool/ technique
making excellent use of appropriate closed case information.
Outstanding use is made of the selected strategic tool/ technique,
making outstanding use of appropriate closed case information.
Part 2 (30 marks)
0-5
6-8
9-11
12-14
15-17
18-20
21-23
24-30
Explain the main strategic issues (both external and internal) facing the organisation, using appropriate module tools and techniques to explain why these are the main strategic issues the organisation faces.
Little or nothing of substance with regards to the strategic issues facing the organisation or the reasoning for them
The overall picture and issues of the business are conveyed poorly. Very poor feel for external environment issues (both macro and competitive). Very poor feel for internal issues. Content items have a very poor consistency and/or very poor logic with very poor support for the overall issues. Very poor use is made of strategic tools and techniques causing very significant problems for the reader to understand the strategic context.
The overall picture and issues of the business are conveyed poorly. Poor feel for external environment issues (both macro and competitive). Poor feel for internal issues. Content items have a poor consistency and/or poor logic with poor support for the overall issues. Poor use is made of strategic tools and techniques causing significant problems for the reader to understand the strategic context.
The overall picture and issues of the business are conveyed variably. Limited feel for external environment issues (both macro and competitive). Limited feel for internal issues. Content items have a limited consistency and/or limited logic supporting the overall issues. Limited use is made of appropriate strategic tools and techniques causing some problems for the reader to understand the strategic context.
The overall picture and issues of the business are conveyed reasonably. Reasonable feel for external environment issues (both macro and competitive). Reasonable feel for internal issues. Content items have a reasonable consistency and logic supporting the overall issues. Slightly variable use made of strategic tools and techniques enabling the reader to understand the strategic context.
The overall picture and issues of the business are conveyed well. Good feel for external environment issues (both macro and competitive). Good feel for internal issues. Content items have a good consistency and logic supporting the overall issues. Good use is made of appropriate strategic tools and techniques enabling the reader to readily understand the strategic context.
The overall picture and issues of the business are conveyed very well. Excellent feel for external environment issues (both macro and competitive). Excellent feel for internal issues. Content items have an excellent consistency and logic supporting the overall issues. Excellent use is made of appropriate strategic tools and techniques enabling the reader to readily understand the strategic context.
The overall picture and issues of the business are conveyed excellently. Outstanding feel for external environment issues (both macro and competitive). Outstanding feel for internal issues. Content items have outstanding consistency and logic supporting the overall issues. Outstanding use is made of appropriate strategic tools and techniques enabling the reader to readily understand the strategic context.
Part 3 (30 marks)
0-5
6-8
9-11
12-14
15-17
18-20
21-23
24-30
Identify three strategic options to resolve as many of the above strategic issues as you believe is practicable, and then evaluate these options using Suitability, Feasibility and Acceptability criteria, identifying your preferred option(s) with reasons.
Little or nothing in terms of the options or the reasoning for evaluating them
Identification of very poor strategic options very poorly linked to the identified strategic context. Very poor evaluation of these options with very poor use of Suitability, Feasibility and Acceptability criteria, with very poor identification of preferred option(s) and with very poor reasoning.
Identification of poor strategic options poorly linked to the identified strategic context. Poor evaluation of these options with poor use of Suitability, Feasibility and Acceptability criteria, with poor identification of preferred option(s) with poor reasoning.
Identification of limited strategic options somewhat linked to the identified strategic context. Limited evaluation of these options with limited use of Suitability, Feasibility and Acceptability criteria, with limited identification of preferred option(s) with limited reasoning.
Identification of reasonable strategic options clearly linked to the identified strategic context. Reasonable evaluation of these options with reasonable use of Suitability, Feasibility and Acceptability criteria, with identification of preferred option(s) with reasonable reasoning.
Identification of good strategic options clearly linked to the identified strategic context. Good evaluation of these options with good use of Suitability, Feasibility and Acceptability criteria, with identification of preferred option(s) with good reasoning.
Identification of excellent strategic options clearly linked to the identified strategic context. Excellent evaluation of these options with excellent use of Suitability, Feasibility and Acceptability criteria, with clear identification of preferred option(s) with excellent reasoning.
Identification of outstanding strategic options clearly linked to the identified strategic context. Outstanding evaluation of these options with outstanding use of Suitability, Feasibility and Acceptability criteria, with clear identification of preferred option(s) with outstanding reasoning.
Communications (20 marks)
0-3
4-5
6-7
8-9
10-11
12-13
14-15
16-20
Business-like communication of content with appropriate use of visuals, graphics and tables conveying appropriate content.
Very poor essay format
Written in very poor business-like style to conveying content. Accompanying visuals, graphs and tables are very poorly designed and placed.
Written in poor business-like style to conveying content. Accompanying visuals, graphs and tables are poorly designed and placed.
Written in limited business-like style to conveying the content. Accompanying visuals, graphs and tables are relatively poorly designed and placed.
Written in reasonable business-like style to conveying the content. Accompanying visuals, graphs and tables are reasonably designed and placed.
Written in good business-like style to conveying economically and precisely the content. Accompanying visuals, graphs and tables are well designed and placed.
Written in excellent business-like style to conveying economically and precisely the content. Accompanying visuals, graphs and tables are very well designed and placed.
Written in outstanding business-like style to conveying economically and precisely the content. Accompanying visuals, graphs and tables are excellently designed and placed.