STG5A3 – Strategic Management
Exceptional Remote exam – September 2021
You are required to produce a maximum 8 page essay analysing the strategic situation of a specified case company Uber.
This is a time-limited exercise. The case study (“Uber to turn over anew leaf with Dara Khosrowshahi”)
This is a “closed case study” – no credit will be given for organisation and/or industry specific information not contained in the case study. For the questions below the organisation under study is Uber and the sector is defined as taxi sector.
This essay must contain the following elements:
Part 1 – individual analysis – 20 marks
Conduct ONE of the following analyses on the organisation or its sector in 2017
Porter’s 5 forces analysis of the sector OR
Resources/Competence matrix analysis of the organisation OR
Measuring the performance of the organisation using an appropriate framework
Part 2 – issues – 30 marks
Explain the main strategic issues (both external and internal) facing the organisation, using appropriate module tools and techniques to explain why these are the main strategic issues the organisation faces
Part 3 – options – 30 marks
Identify three strategic options to resolve as many of the above strategic issues as you believe is practicable, and then evaluate these options using Suitability, Feasibility and Acceptability criteria, identifying your preferred option(s) with reasons.
The remaining 20 marks are allocated for the quality of communication used in the document, as explained on the separate marking criteria
Appropriate use of Strategic tools and techniques, as well as graphical presentation and bullet points is strongly encouraged. This is a closed case study – no information should be used from outside the case study. The essay should contain your analysis alone, and not be based on or refer to the analysis of others.
Maximum 8 pages for the essay, word processed, single-sided A4 size paper using Arial type font, size 12 font and 1.5 line spacing. Each additional page submitted over the 8 limit will cause a -5 mark deduction. If you choose to have a single cover page at the start just with identifying information that will NOT count towards the 8 page maximum limit. There is no requirement to have such a starting page. But if the essay itself (not including any cover page) is over 8 pages you will be penalised by -5 marks for each page over.
Please note that in this instance there is no executive summary, no introduction and no appendices. Also no bibliography because all the information comes solely from the closed case study. Graphics should be appropriately designed and placed within the essay.
This report is to be submitted via the appropriate link on Blackboard by 10:00am UK time on Wednesday September 8th. You are strongly advised to submit well before the deadline to allow for possible technical issues as large numbers of students submit simultaneously.
This is an individual assessment and under “simulated exam conditions”. While there will be no invigilation as such, it is expected that students will adhere to the University Exam regulations. Although it may not be possible to monitor where, how and with whom you work with, any attempt at collaboration, either with fellow students or external parties, is strictly prohibited and any similarity in answers, as identified by Turnitin or otherwise will be treated as an attempt to bypass exam regulations and will fall under the University Academic Integrity and Misconduct Regulations – see Section C6 of the University Academic Regulations Handbook.
We reserve the right to potentially conduct a viva voce on any and all work submitted to assure the authenticity of authorship.
This will be marked to “exam standards” of feedback, with limited comments in the document itself and some summary comments, as well as marks for each of the 4 elements of the assignment (the 3 parts and overall communications) as outlined on the marking criteria.
See separate document
Learning Outcomes addressed
A1. Understand with confidence both the academic and practical underpinnings of strategic thinking and actions in a typical business setting.
A3. Understand the contingent nature of strategic decision making and what the contingencies might be in specific contexts.
B3. Use readings and investigation to apply knowledge to a set of prescribed problems/challenges where insights are required under time constraint.
STG5A3 – Strategic Management