Summary 3

This is the 3 books and one uploaded pdf artical below:

The foundations of research: chapters 2, 4, 5
Your research project: chapter 2
Doing research in the business world: chapter 2
Hudson, L. A., & Ozanne, J. L. (1988). Alternative ways of seeking knowledge in consumer research. Journal of consumer research, 14(4), 508-521.

Each chapter one page and half please.

There are two main parts to the summary:
1. Summary of each chapter/article: Includes Title of Article, Author(s), Source, and Date of Article using APA style. In your OWN WORDS describe what the article is about, with major details or points, and should be easy to read (i.e. interesting and flow well!)
2. Reaction: Briefly describe the implications to scholars in academia (so what? in what ways you can utilize the ideas in the readings in your professional development as a scholar).