SWOT Analysis Total: 5.00 Distinguished – Insightful presentation of the Strengths, Weaknesses,

SWOT Analysis
Total: 5.00
Distinguished – Insightful presentation of the Strengths, Weaknesses, Opportunities and Threats of the chosen organization.  Key aspects of the organization are keenly identified and discussed.
Proficient – Presents the Strengths, Weaknesses, Opportunities and Threats of the chosen organization, providing the general aspects of the organization.
Basic – Presents the Strengths, Weaknesses, Opportunities and Threats of the chosen organization, along with a rudimentary understanding of the organization.
Below Expectations – Attempts to present some Strengths, Weaknesses, Opportunities and Threats of the chosen organization, but analysis is vague and does not present the general aspects of the organization.
Non-Performance – The Strengths, Weaknesses, Opportunities and Threats of the chosen organization is either non-existent or lack the components described in the assignment instructions.
Competitive Position
Total: 3.00
Distinguished – Through the SWOT analysis, analyzes and skillfully presents the connection between the problem or issue and the future viability of the organization.
Proficient – Through the SWOT analysis, explains and artfully presents the connection between the problem or issue and the future viability of the organization.
Basic – Through the SWOT analysis, presents the connection between the problem or issue and the future viability of the organization.  A more expanded discussion on the connection may have been appropriate.
Below Expectations – Through the SWOT analysis, attempts to detail the connection between the problem or issue and the future viability of the organization, although the approach may be incomplete.  There is only a minimal explanation.
Non-Performance – The connection between the problem or issue and the future viability of the organization is either non-existent or lacks the components described in the assignment instructions.
Integrative Learning: Connections to Discipline
Total: 1.00
Distinguished – Autonomously synthesizes or draws conclusions by combining examples, facts, or theories from multiple disciplines. 
Proficient – Autonomously correlates examples, facts, or theories from multiple disciplines.
Basic – Attempts to correlate examples, facts, or theories from multiple disciplines.
Below Expectations – Student, when prompted, displays inconsistent examples, facts, or theories from multiple disicplines.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.
Written Communication: Content Development
Total: 1.00
Distinguished – Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.
Proficient – Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.
Basic – Uses appropriate and pertinent content, but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.
Below Expectations – Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics
Total: 1.00
Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations – Fails to display basic comprehension or syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.
APA Formatting
Total: 0.50
Distinguished – Accurately uses APA formatting consistently throughout the paper, title and reference page.
Proficient – Exhibits APA formatting throughout the paper, however, layout contains a few minor errors.
Basic – Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements.
Below Expectations – Fails to exhibit basic knowledge of APA formatting.  There are frequent errors making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.
Page Requirement
Total: 0.25
Distinguished – The paper meets the specific page requirement stipulated in the assignment description.
Proficient – The paper closely meets the page requirements predetermined in the assignment description.
Basic – The paper meets over half of the page requirement.
Below Expectations – A fraction of the page requirement is completed. 
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.
Resource Requirement
Total: 0.25
Distinguished – Provides ample resources and uses the correct amount of sources from the specified search agent.
Proficient – Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.
Basic – Provides over half of the  sources required in the assignment instructions.
Below Expectations – Barely provides adequate resources and unable to include sources from specified search agent.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.