These are the criteria by which the essays will be assessed: Research,

These are the criteria by which the essays will be assessed: Research, knowledge and understanding – the essay should identify the main factors addressed by the essay question, demonstrating depth of knowledge and understanding of the key points discussed. A range of sources across a broad range of material should have been used.  Analysis and discussion – the points raised by the essay questions should be analysed and critically discussed . Synthesis and creativity – the essay should demonstrate a synthesis of the key concepts, creating a knowledgeable and informed narrative.  Structure, Communication and presentation – appropriate referencing throughout, bibliography in correct convention using a range of sources, word-processed, neatly presented, lack of spelling errors and grammatical mistakes. Any small charts, maps and other visuals may be displayed in the main part of the essay, rather than in an appendix. Well organised with a clearly identified and logically developed structure.
Unfortunately the essay demonstrates little understanding of destination marketing as  it does not address a topic from the weekly schedule. Instead, the essay has discussed hotel branding and this was not a topic for the essay. In fact, it has nothing to do with the module at all. The essay displays little knowledge, understanding or research into destination marketing. As a result the essay does not address any of the marking criteria as the topic is not suitable for the module.