Tone – personality or voice that resonates with the audience or as

Tone – personality or voice that resonates with the audience or as required in accordance to brand guidelines
· The tone will be simple, trendy, and obvious.
· Also, masculine because they mention strength and workout.
· We will share emotions as strength, health, and excitement.
· The informal tone of voice as we will use slang and trendy language.
Visuals:
· Brand colors: White, and blue shades
· Photography:
· The posts: The greek yogurt picture for each flavor.
· The video: parents, siblings, and friends.
· Icons: social media icon for each post – hashtag icon
· Graphics: we will use the graphics to express and explain each benefit of the greek yogurt.
(strong musleces)
(vitmines)
(Blood Pressure Monitor)
· Logos: Almarai logo
· Typography:
· OOH will include the following sentence in the teaser billboard.
· OOH will include the following sentence in the revealer billboard.
· Posters will include the following:
Localization – any language or regional considerations
We will use the slang Arabic language in the campaign.
We will use Words that fit all the dialects of Saudi Arabia.
Legal and ethical considerations
Avoid using offensive words
Do not promote advertising using children inappropriately way
Words like enjoy and exciting might be construed as sexual adjectives, therefore they should be avoided.
Nudity in any form is prohibited. Showing any flesh other than the face, hands, or feet is considered sexually stimulating in Islamic culture, and is thus inappropriate for public exhibition.
advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based.