Zara International | Fashion at the Speed of Light

1. In what ways are the elements of the classical management approaches evident at
Zara International? [1.25 mark]
2. What elements of the behavioural management approaches are being used by Zara’s
management team? [1.25 marks]
3. How can systems concepts and contingency thinking explain some the distinctive
practices underlying Zara’s success? [2.5 marks]
Important points to remember about your submission:
• Double-spaced
• Times New Roman 12pt.
• Do not exceed 2 pages
• Do not include a title page
• The heading on the first page must include your complete name, student number, section
number, group/industry number, name of the assignment and name of professor.
• File format should be either Word .doc or PDF.